Brand Blueprint

This is Different Hunger's Brand Blueprint — make your own →

Personas

1/2

Name

Freelancer

Type

B2C

Geography

Global — 25 countries served to date: United States, Canada, United Kingdom, Ireland, Germany, Denmark, Norway, Netherlands, France, Italy, Estonia, Hungary, India, Sri Lanka, Singapore, Malaysia, Japan, Philippines, Australia, New Zealand, South Africa, Mexico, El Salvador, Colombia, Chile, Brazil.

Industry

Industry agnostic / all

Age

25-34

Gender

Mixed

Income

$25-50K

Interests

Travel · Digital nomad · Fitness · Mindset & personal development · Design · Entrepreneurship podcasts

Location / Market

Open

Psychographics

Current Problem

"The one thing holding me back has been the fact that I don't have a solid plan or source of income for afterwards… That's been freaking me out a little bit." — Emma Reynolds

"Before, I was always worrying about cash flow and where my next client was coming from." — Kale Panoho

"My income was just like really fluctuating… sometimes I'd make zero." — Leo Ahmad

They think

Income is something that happens to me, not something I control. The next client decides the month.

They mean

I have no system for getting clients.

Desired Outcome

"Simply allowing me to go from overworked freelancer to business owner — working less and making more money." — Matt Hearnden

"The program turned my freelance business into a complete agency… letting other people do the five dollar work." — Rachel Buehler

"I can leverage other people's time in order to allow myself to do more in my life — I can live as hard as I hustle." — Leo Ahmad

They think

If other people can do the work, the business stops being me.

They mean

I want to own it, not be it.

Failure

Short Term

"Everything was stagnant. I was making the same amount of money for about a year." — Rachel Buehler

"I literally live for the weekends." — Halle Beeler

"My income was just like really fluctuating." — Leo Ahmad

Long Term

"Clients demanding too much in too short a time." — Rachel Buehler

"If I keep working like this, I'll burn out." — Sales Call Notes

"I didn't feel content in my everyday life." — Rachel Buehler

Anti-Role Model

"80% of their time on delivery and fulfillment."

"The freelancer who's short of time and out of money." — Jon Maxim

"I was doing five dollar work for hours a day." — Rachel Buehler

Success

Short Term

"$4k per month, and now I'm making $20k."

"I got my first client!! They're hiring me for 2.5 days of work a week, set monthly fee." — Emma Reynolds

"Had my best month yet last month ($16,900+). I feel like I can breathe again." — Francesca Dicasio

Long Term

"Zero to $85,000 per month within two years." — Leo Ahmad

"The program turned my freelance business into a complete agency. I'm making twice as what I had last year at this time and it's growing exponentially." — Rachel Buehler

"First month I made six/seven K, second month 9K… then a monthly recurring revenue of $9,000. Last month we did about $25,000." — Jon Maxim

"Within like four or five months I managed to build a six-figure agency." — Leo Ahmad

Role Model

Leo Ahmad — $0 to $85K/mo

Voice

WHOTargeting Script

People with a different hunger. B2B target market = established, trapped service business owners. B2C target market = ambitious, trapped freelancers.

Enemy

The business that was meant to free you has trapped you instead.

Origin

I knew the 9-5 traditional path would never satisfy me and wanted to live on my own terms.

Authority

Over 300 clients served across 10+ different industries including Nathan Chan/Foundr Magazine, Nathan Latka, government agencies, Inc. 500 agencies and more.

All-American high school& collegiate athlete, trained with MLB and NFL stars (Stefon Diggs - same high school). Now in the top 1% physically globally based on my current age/weight/strength metrics. Helps me apply athletic/physical performance principles and systems to brands.

Studied psychology at two top-20 universities; Johns Hopkins and Emory University. Helps me integrate behavioral psychology to marketing/sales systems.

Worked at two tech companies, both acquired. Working for myself full-time since 2016. Lived in Medellin Colombia since 2018. Father to 3 babies in 3 years.

Different Hunger audience / community has over 10K. Brand/story featured in Forbes, Inc., The Next Web, Thrive Global, mindbodygreen.

Personas

The Advantage

Hiring In-House

•

Requires Years

•

Costs Millions

•

Multiple Teams & Agencies Required

•

Management & Meetings Required

Different Hunger

•

Requires Days

•

Costs Thousands

•

End to End Operating Partner

•

Zero Management or Meetings

Multiple Agencies

•

Requires Months

•

Costs $5-$25,000 Monthly

•

Lacking End to End Capabilities

•

Management & Meetings Required

Fractional CXO

•

Requires Quarters

•

Costs $10-$100,000

•

Does Not Own Execution

•

Management & Meetings Required

Voice

WHYPositioning Script

The way to automate your brand. The operating partner for automated brands.

Before

Problem

"where my next client was coming from" — Kale Panoho

Bottlenecks

Every new client requires sacrifice. Growth in the current state means more hiring, more onboarding, more complexity, more headaches, more decision fatigue.

Failure

"80% of their time on delivery and fulfillment." "The freelancer who's short of time and out of money." — Jon Maxim "I was doing five dollar work for hours a day." — Rachel Buehler · "Everything was stagnant. I was making the same amount of money for about a year." — Rachel Buehler "I literally live for the weekends." — Halle Beeler "My income was just like really fluctuating." — Leo Ahmad · "Clients demanding too much in too short a time." — Rachel Buehler "If I keep working like this, I'll burn out." — Sales Call Notes "I didn't feel content in my everyday life." — Rachel Buehler

Failure Stories

"One day you have 5 clients then 0 then a few."

"We're a bit maxed out." / "I feel like I'm hitting the ceiling."

"I'm not the boss the clients are the boss… I don't have time to enjoy myself."

After

Outcome

"from overworked freelancer to business owner" — Matt Hearnden

Breakthroughs

Clarity + a proven plan · Lead flow without you · Compounding growth · True time freedom + a fully customized command center.

Success

Leo Ahmad — $0 to $85K/mo · "$4k per month, and now I'm making $20k." "I got my first client!! They're hiring me for 2.5 days of work a week, set monthly fee." — Emma Reynolds "Had my best month yet last month ($16,900+). I feel like I can breathe again." — Francesca Dicasio · "Zero to $85,000 per month within two years." — Leo Ahmad "The program turned my freelance business into a complete agency. I'm making twice as what I had last year at this time and it's growing exponentially." — Rachel Buehler "First month I made six/seven K, second month 9K… then a monthly recurring revenue of $9,000. Last month we did about $25,000." — Jon Maxim "Within like four or five months I managed to build a six-figure agency." — Leo Ahmad

Success Stories

Adrian & Michael — Dragonfruit Media: Came to me maxed out with their fully-managed video production service offering, looking to productize and grow a consulting offering. I helped them create their new offer, take it to market, and close 10 new consulting clients in 90 days. I helped them refine their sales process, which increased their certainty & confidence and helped them close Alex Hormozi himself as a DFY retainer client.

Kale & John Maxim — KJ Growth: Freelancers pretty much winging it. We helped them structure their entire end-to-end business model and systems; within two years they grew from a few thousand dollars/month to multi-seven-figures and closed a $550K performance contract with TikTok, which became a seven-figure account.

EarnFlow: A joint venture I co-founded with John Maxim as a minority owner. I presented the entire business model and concept, helped them go to market, and generated close to $1M in revenue within ~6 months of launch with a brand-new offer.

Crypto-based private equity firm: Helped them build and launch 11 different branded websites/projects within 60 days, which led to over eight figures in market cap.

The Bridge

Methodology

0 Hour

Timeline

30

Days

Voice

WHATTransformation Script

From inconsistent lead flow, low quality leads and unpredictable client acquisition to a built, launched and tested acquisition system running on real spend in your own accounts — in 30 days.

Offers

Name

Accelerator

Linked Persona

Promise

Model

DFY

From where my next client was coming from to from overworked freelancer to business owner in 30 Days with 0 Hour without I'm skeptical., I can't afford it., I don't have time.

Transformation (overrides the line above)

Build a 6 Figure Agency and Start Living on Your Own Terms Full Time within 6 Months, Guaranteed.

Disqualifiers

•

Pre-revenue

•

Over 10 clients served

•

Survival mode (need clients this week)

•

Unable/unwilling to exit daily operations

Qualifiers

•

$3K/Mo Income

•

$1K/Mo Budget

•

Commitment to Work For Themselves Full Time in <12 Months

Proof

Objections

What they say

I'm skeptical.

What they mean

"I'm skeptical about infoproducts, I'm skeptical about coaching platforms. I'm a very intrinsically driven guy — I have my own goals, my own pursuits and vision." — Jon Maxim

Answered by

What they say

I can't afford it.

What they mean

"$3,000 was a LOT of money for me at the time. That's hard to do, especially as a broke founder. I even asked my dad to pay for it." — Jon Maxim

Answered by

What they say

I don't have time.

What they mean

"I was building two businesses, working close to 70–80 hours a week, and I was just making on average about $2,500 a month." — Jon Maxim

Answered by

What they say

I can do this myself.

What they mean

"I just thought — I'm too selfish, I can do this myself." — Rachel Buehler

Answered by

What they say

I'm not a business owner.

What they mean

"I'm a designer at my core. I'm not a business owner and an agency owner." — Rachel Buehler

Answered by

What they say

It's scary to spend the money.

What they mean

"It was scary... I didn’t want to spend the money and it was hard to stomach at the time." — Jon Maxim
↳ RESOLVED: "I had to change my mindset... if I was to pay extra tuition to go back to university... that’s an investment on me."

Answered by

What they say

I’m not sure it’s legitimate.

What they mean

"I was nervous about investing so much in myself, especially online, as I wasn’t sure if it would be legitimate." — Kel Dickson
↳ RESOLVED: "The sales pitch wasn’t forced, and Matt had genuinely helped me before I even paid a dollar."

Answered by

Stories

"The program turned my freelance business into a complete agency. I'm making twice what I had last year at this time and it's growing exponentially." — Rachel Buehler

"I closed the deal that ended up paying for the first month of the program... I used to think $3K was expensive, but the real cost would have been staying stuck. You can't afford NOT to do it." — Jon Maxim

"Had $40 in the bank, no income. Sleeping on friends' couches and train stations." → "Within four or five months I managed to build a six-figure agency." — Leo Ahmad

Tyler Murdock was a broke college kid, he got financing and added $4K MRR within weeks of joining.

"My average monthly revenue was $1.5k before, and it grew to $50k after completing the program. I was working more than 60 hours a week, but now I work just 5-15 hours." — Matt Hearnden

"I got my first client!! I reached out to a company that I love, spoke with them, and they wanted to hire me! ... hiring me for 2.5 days of work a week, set monthly fee, no end date" — Emma Reynolds, Tokyo

Roadmap

Bottlenecks

•

Inconsistent Lead Flow

•

Low Quality Leads

•

Unpredictable Client Acquisition

Phases

01 · Content Distribution

02 · Lead Generation

03 · Lead Qualification

Obstacles

Deliverables

Risk-Free Prototype — 50% downpayment · 7 day money back guarantee · unlimited revisions

01 · Content Distribution

90-Day Fully Managed Implementation

01 · Content Distribution

5–7 Figure Offer Engineering & Testing

02 · Lead Generation

Outbound + Inbound Lead Generation

03 · Lead Qualification

Sales Conversion Assets, Funnel + System

03 · Lead Qualification

Achieve Predictable, Scalable Growth

03 · Lead Qualification

Event Milestones

Offer Published + First Inbound Reply

01 · Content Distribution

First 10 Qualified Leads Booked

02 · Lead Generation

First New Client Closed at $3,000+

03 · Lead Qualification

Metric Milestones

Investment

Price

$6,000 early adopter (anchor $12,000) — rises to $12,000

Early adopter $6,000, doubling to the $12,000 anchor. One price per tier, with a pay-in-full discount or 50/50.

Schedule

Pay in full (15% off — $5,100) or 50/50

Initial effort

1–3 hours for initial onboarding.

Ongoing effort

None. No management hires, hours or meetings required.

Guarantee

Type

7 Day Money Back + 60 Day Time Freedom + 365-Day 120% ROI

Guarantee

7 Day Money Back Guarantee
60 Day Time Freedom Guarantee
365-Day 120% ROI Guarantee — hit an ROI within 365 days or get refunded plus 20%

Terms

90-day sprint.
50% downpayment
7 day money back guarantee
Includes unlimited revisions

Urgency

Loss — Cost of Inaction

Qualitative

They stay the product. Every dollar stays tied to an hour they personally work, so the only lever they trust is working harder — and it runs out.

Quantitative

Staying a freelancer: income tied to hours, so it stops when you do.
"My income was just like really fluctuating… sometimes I'd make zero." — Leo Ahmad
"I was never really secure on having a steady income, which was the scary part for me." — Jon Maxim
"Before, my revenue was $2K-$3K, working over 60 hours a week." — Matt Tanguay

Per year ($)

78000

Gain — Return on Investment

Qualitative

Delivers a $10K/month business. They stop being the product. Income holds without them working more hours, and they can raise price without doing more.

Quantitative

Freelancer-stage results, self-reported:
"My average monthly revenue was $1.5k before, and it grew to $50k after completing the program. I was working more than 60 hours a week, but now I work just 5-15 hours." — Matt Hearnden
"went from making $3/4k per month to making $7/8k per month... been to $10k per month... I didn't have two employees" — Rachel Buehler (1 year)
"I got my first client!! ... hiring me for 2.5 days of work a week, set monthly fee, no end date" — Emma Reynolds

Self-reported client averages 90 days in: 2 new clients per month at $9,000+ each — $18,000+/month, ~$54,000 per quarter. Work hours cut by more than 50%. 78% increased their profit margin.

Estimated Value

$19,998

Estimated ROI

13x

Value stack — Label | amount

90-Day Fully Managed Implementation | 16998

Brand Identity | 1500

Custom Website | 1500

Days to live / to results

7-21

2-60

Scarcity

Capacity

Front-end · fixed-length sprint — 90-day sprint

—

Deadline

Early adopter pricing. The price increases every 10–100 sales.

Guarantee

BUILT BY 0 HOUR STUDIO