01Brand Identity
Brand Diagnostic
Where the brand stands — scores + wins/losses/solutions
Initial findings · informed the deliverables below
Brand Diagnostic: MCM
Executive Summary
Wins
- •NP-founded by Andrea Kohn, CRNP. Family-owned and operated since 2004. 1,000+ families served. Near 100% retention.
Losses
- •Surface: I need quality in-home care for my parent. Emotional: overwhelmed, anxious, guilty, losing sleep. Philosophical: my parent gave me everything; they deserve dignity in their final chapter, not warehousing in a facility. Subconscious: fear of being a bad son or daughter, fear of regret.
- •Loved one ends up with generic, impersonal care. Revolving door of aides who don't know their parent's name. A crisis at 2am with no one to call.
Solutions
- •Free Private Care Consultation → NP/RN In-Home Assessment within 48 hours → Custom Care Plan → Hand-Matched Caregiver begins within 24 to 72 hours, Eternal Caregiver Match Guarantee → Ongoing NP oversight, medication management, 7/30/90-day check-ins, crisis response on call.
Score · why we scored it + what we did
0HR Studio · one operating system · every layer