How to Get 11 Clients (Including Alex Hormozi) in 90 Days with a New Offer

: Industry: Consulting; Location: Los Angeles, CA, USA; Type: YouTube Agency; Employees: 51–200

Scope:: Lead Generation; Client Acquisition

Week to First Lead

Sales Appointments from 940 Prospects

May13

June13

July8

August8

$0K

in New Deals in 90 Days

Free content upgrade

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Dragonfruit Media’s Transformation

Before

Dragonfruit Media Was a YouTube Growth Agency with A-List Clients Like Ali Abdaal and Mr. Beast but Stuck in the Services Rat Race of Hiring, Spending and Working More in Order to Grow

They Were Stuck with Inconsistent Referrals and Slow, Inefficient Sales Process

Their Service Was Completely Custom, Required Endless Back-And-Forth Communication and Manual Fulfillment

After

They Launched a Highly Profitable, Productized Offer That Allowed Them to Close Deals Fast (sometimes in One Call) Without Hiring More Staff or Working Longer Hours

One Retainer with Alex Hormozi and Acquisition.com

Sales Cycle Reduced to 60 Minutes - 14 Days (multiple One Call Closes)

By Productizing Delivery and Streamlining Their Systems, They Profitably Scaled Without Increasing Workload

Problem

About Dragonfruit Media

Dragonfruit Media is a YouTube production and growth agency led by co-founders Michael Lim and Adrian Lurie that helps brands generate more subscribers, community members and customers through YouTube and short form content.

The Challenge

Referrals & custom services led to slow sales cycles and revenue instability. Without a repeatable acquisition system, growth was unpredictable and unsustainable.

Michael Lim, Co-Founder, Dragonfruit Media

Solution

Productized their offer, launched an outbound lead generation system, and refined sales processes to close deals faster and at higher price points.

Why They Chose Us

Dragonfruit Media realized they needed to create a more scalable, profitable offer and repeatable sales process that would allow them to grow beyond their existing network.

What We Built

01. Research & Targeting

Who · Audience

Type: B2B
Name: Anonymized
Audience: Expert Selling $1K+ Info Product Looking to Build Engaged Communities on YouTube
Title: Founder, Marketing Director
Seniority: Owner
Company Size: 1–50
Income: $10K+/mo
Years Exp: 3-5 years
Qualifiers: >20K Subscribers · >$100K Annual Revenue from Educational Products (Course/Coaching)
Industry: Education Management, E-Learning, Financial Services, Health, Wellness and Fitness, Investment Management, Law Practice, Legal Services, Marketing and Advertising

Who · Psychographics

Desired Outcome

Desired Outcome: Build an Engaged, Loyal Community of Raving Fans and Lifelong Customers on YouTube
Primary Metric for Success: Channel subscriber growth

Problem

External: Frustrated by inconsistent subscribers/engagement. don’t have enough time to manage channel production/strategy
Internal: Frustrated and overwhelmed
Philosophical: They started on YouTube to grow an audience, yet they get stuck trying to appeal to their current audience. Growth comes in spikes and they want to be more confident in what they are doing.
Relevance: Communities are the new way and foundation of future-proof businesses. Audiences are the old way.

Success

Looks Like: Growth feels like it’s on “autopilot”. They have confidence in clarity in decision making for their channel.

Failure

Looks Like: Wasting a lot of time & resources on creating content that doesn't perform well and doesn't bring any value to them, their business, or their community they serve