The 0 Hour Brand Install

0HR Studio · Delivery Systemlive

Automate end-to-end Studio service delivery, from brand intake to weekly sprints. This is the master spec — every phase references the actual template, file, route, and build status.

Info

Build state: 209 / 288 tracked components LIVE (56 partial · 12 specced · 5 not-started — system_state). MCM (mcmprivatecare.com) is the live reference brand; the pipeline runs today. The gaps are orchestration + a few unbuilt systems, not greenfield.

Two things every component points to

Reference Library

The proven examples the engine shortlists from — 145 curated refs, filterable by format / industry / stage / proven. Inspiration, never ships. Curate at /os/curate; query via /api/library?surface=<component>.

Template Registry

The one production template per component — the code that actually ships (hifi-templates/master/*, install/preview/*). 1 per component, locked on QA. Live in the templates registry — all 35 components below.

Note

Per deliverable: Output = the production template that ships · References = the proven examples that guide it in the Reference Library (deep-linked per step). Every reference links to the real resource — never dead text.

The production line

The single source of truth, assembled live from the registry. Each step shows its locked output (the template that ships) hand in hand with its references (proven examples that guide the copy). 🔒 = QA-approved and frozen. This is what you read to spin up a brand — humans QA the copy, never the layout.

35 components·7 live · 4 built · 2 partial · 3 gap · 18 specced · 1 placeholder·output = the template that ships · refs = proven examples that guide it

Design Blueprint

Brand Engineering · intake → diagnostic → blueprint

Step	Locked Output (ships)	Status	References
Brand Intake brand-engineering.intake	`apps/portal/lib/install/foundation.ts · /studio/[slug]/install`	LIVE	—
Brand Diagnostic brand-engineering.diagnostic	`apps/portal/components/reality-scan.tsx · lib/components-spec.json rubrics`	LIVE	—
Brand Blueprint brand-engineering.blueprint	`apps/portal/lib/install/foundation.ts (blueprint outputs)`	LIVE	—

Develop Prototype · Lead Generation

L1 · content, lead magnets, website, qualification

Step	Locked Output (ships)	Status	References
Canonical Content OS l1.content-distribution.content-os	—	SPECCED	50 refs →
Content Templates l1.content-distribution.templates	`brands/mcm/assets/case-studies/social/template.html + quote-card.html`	BUILT	50 refs →
Distribution Channels l1.content-distribution.channels	—	SPECCED	—
Lead Magnet Bundle l1.lead-gen.lm-bundle	`apps/portal/components/hifi-templates/master/Landing.tsx · install/preview/{landing,resources}`	BUILT	84 refs →
Marketing Website l1.lead-gen.marketing-website	`apps/agency-template · Aceternity/V0 catalog (install/preview/resources)`	PARTIAL	68 refs →
Dynamic Retargeting l1.lead-gen.dynamic-retargeting	`apps/portal/lib/install/components.ts#nurture-7-email · ad-creative-set`	PARTIAL	4 refs →
Share to Unlock Reward l1.lead-gen.share-to-unlock	—	SPECCED	94 refs →
Qualifying Script l1.lead-qual.script	`apps/portal/lib/install/components.ts (qualifying script)`	BUILT	18 refs →
AI Qualification Agent l1.lead-qual.ai-agent	`ai-agent-config (Morgan/Vapi)`	LIVE	2 refs →

Client Acquisition · Retention · Referral

L2 · pre-sell → booking → payment → retain → refer

Step	Locked Output (ships)	Status	References
Pre-Sell Page l2.client-acq.pre-sell	`apps/portal/app/studio/[slug]/install/preview/pre-sell/route.ts (library key deck_72hour_sales)`	GAP	37 refs →
Booking Flow l2.client-acq.booking-flow	`apps/portal/app/studio/[slug]/install/preview/{schedule-call,confirmation}/page.tsx`	GAP	9 refs →
Payment Page l2.client-acq.payment	`apps/portal/app/studio/[slug]/install/preview/purchase/page.tsx · master/MovementPricing.tsx`	GAP	17 refs →
Conversion Script + Objections l2.client-acq.conversion-script	`apps/portal/lib/install/components.ts (SalesPlaybook slice)`	BUILT	17 refs →
AI Follow Up Agent l2.client-acq.ai-followup	`ai-agent-config (follow-up)`	LIVE	2 refs →
Expectations Roadmap l2.retention.expectations-roadmap	`apps/portal/lib/roadmap-render.ts (OnboardingPage · ClientIntakeForm)`	SPECCED	11 refs →
Request Feedback l2.retention.feedback-request	—	SPECCED	—
Client Retention Offer l2.retention.offer	`apps/portal/components/hifi-templates/master/MovementPricing.tsx`	SPECCED	3 refs →
Client Renewal Process l2.retention.renewal	—	PLACEHOLDER	3 refs →
Request UGC/Testimonial l2.referral.ugc-request	—	SPECCED	curate →
Draft Copy & Request Referral l2.referral.copy-request	—	SPECCED	curate →
Build UGC/Proof Library l2.referral.proof-library	—	SPECCED	curate →
Automate Referral Payouts l2.referral.payouts	—	SPECCED	curate →

Automate Operations

L3 · daily ops, workforce, the 0HR COO

Step	Locked Output (ships)	Status	References
Process Inventory l3.operations.process-inventory	—	SPECCED	—
Workflow Mapping l3.operations.workflow-map	—	SPECCED	—
SOP Library l3.operations.sop-library	—	SPECCED	—
Decision & Exception Rules l3.operations.decision-rules	—	SPECCED	—
AI Workforce l3.workforce.ai	—	SPECCED	—
Contractor Workforce l3.workforce.contractor	—	SPECCED	—
Human Workforce l3.workforce.human	—	SPECCED	—
0HR COO l3.coo.agent	`apps/site (coo_agent, LIVE+PROVEN)`	LIVE	curate →
Command Center l3.coo.command-center	`apps/portal/app/studio/[slug] (Command Center)`	LIVE	—
Performance Management l3.coo.performance-management	—	SPECCED	—

Purpose

Note

Automate E2E Studio service delivery from brand intake to weekly sprints.

Success criteria

Intake → LOFI → HIFI conversion generated by AI in minutes.

Weekly sprints scheduled and daily operations managed by the 0HR COO.

Deliverables and weekly plans require under 1 hour of POC QA.

Real-time alerts and actions sent to CC / INBOX + POC automatically.

The process

Design Blueprint

Diagnostic · Strategy · Roadmap — the locked LOFI strategy.

Develop Prototype

Brand Identity · Lead Generation · Client Acquisition — the HIFI assets.

Automate Operations

Daily Execution · Weekly Sprints · Monthly Plan — run by the 0HR COO.

Optimize Performance

Revenue · Retention · Renewals — the compounding loop.

Source of truth: the 35-section registry in _sections.json → Master Roadmap (per-section generation contracts). Master render templates: apps/portal/components/hifi-templates/master/*. Generator: apps/portal/lib/install/{foundation,components}.ts.

1 · Design Blueprint · LOFI

Phase 1 · Strategy · mostly LIVElive

Purpose: Turn intake + diagnostic into the locked strategy the whole factory runs on. Nothing downstream is invented.

Diagnostic

Deliverable	Renders from	Status
Intake (10 blocks A–J, feedback corpus, voice corpus, 26-asset library)	`lib/install/foundation.ts` · route `/studio/[slug]/install`	🟢 live
Targeting · Positioning · Offering · Performance Diagnostic	rubrics in `lib/components-spec.json`; SCAN `components/reality-scan.tsx`	🟢 live

Strategy & Roadmap

§	Deliverable	Renders from	Status
1A	Customer Feedback Analysis	`foundation.ts` → `_sections.json` s01a	🟢 live
1B	Targeting Score + Persona	`foundation.ts` (TargetingBlueprint)	🟢 live
2 · 2B · 2C	Positioning Statement · Resonance Map · Positioning Table	`foundation.ts` (PositioningBlueprint)	🟢 live
23 · 24	Brand Voice Guide · Terms Table	`foundation.ts` · `_sections.json` s23/s24	🟢 live
3 · 3B · 3C	Offer Blueprint · Productize · Automation (≥75% margin)	`foundation.ts` (OfferingBlueprint)	🟢 live
—	Roadmap (per-brand)	`app/master/[slug]/master-outline.ts` → `/master/[slug]`	🟢 live

Warning

GAP: true one-click intake→LOFI "in minutes" — the stages exist (install_pipeline_canonical) but aren't chained into one hands-off run.

2 · Develop Prototype · HIFI

Phase 2 · Assets · PARTIAL (biggest gap)draft

Purpose: Render the ready-to-deploy copy every install ships, through the master templates, synced to brand.assets.

Brand Identity

Deliverable	Template / reference	Status
Landing	`components/hifi-templates/master/Landing.tsx` · `install/preview/landing`	🟢 live
Bridge · Pricing · Gradient	`master/{Bridge,MovementPricing,BrandGradient}.tsx`	🟢 built
Social profiles (LinkedIn / IG / FB) · Marketing website	`lib/install/components.ts` (`facebook-/instagram-/linkedin-profile`, `marketing-website`)	🟡 gen live, render partial

Lead Generation

§	Deliverable	Renders from	Status
—	LM bundle (landing/quiz/access/LM content/delivery email)	`lib/install/components.ts` (`lm-bundle`)	🟢 gen
6–8 · 8B	Sales NBO (email/post/story) · Direct Response	`components.ts` sliced from SalesPlaybook	🟢 gen
10B	Full-Funnel Email Nurture (12–27)	`components.ts` (`nurture-7-email`) · Resend automation	🟢 live (MCM)
15–21	SEO / case studies / blog / social / ads briefs	`_sections.json` s15–s21	🟢 gen

Client Acquisition

§	Deliverable	Template / route	Status
22A	Pre-Sell / Sales Page keystone	`install/preview/pre-sell`	🔴 template gap
9 · 10	Booking flow (schedule · confirm · qualify)	`install/preview/{schedule-call,confirmation}`	🔴 template gap
—	Payment	`install/preview/purchase` + `master/MovementPricing.tsx`	🔴 template gap
11 · 13 · 14	Conversion questions · Enrollment script · Objection table	`components.ts` sliced from SalesPlaybook	🟢 gen
—	AI Concierge	Morgan/Vapi (`acquisition/morgan_vapi`) · `ai-agent-config`	🟢 live

Warning

GAP (biggest): only the landing template is right. Bridge · Pre-Sell · Checkout · Schedule · Confirmation · Resources render on the wrong layout and need correct template code (hifi_render_gap).

3 · Automate Operations

Phase 3 · Ops · LARGELY LIVE (MCM)live

Purpose: The 0HR COO runs daily ops and weekly sprints; the POC just approves.

Sub-system	Deliverable	Reference	Status
Daily Execution	Instant lead capture (~1s)	`mcm_lead_intake_realtime` · Meta leadgen webhook	🟢 live
Daily Execution	Inbound reply capture → CRM → intent → HOT card	`comms/mcm_inbound_reply_capture`	🟢 live
Daily Execution	Concierge + call recording + Cal sync	`acquisition/morgan_vapi` · `acq_call_recording` · `mcm_cal_booking_sync`	🟢 live
Daily Execution	Real-time alerts / actions → Command Center	`0hr.app/studio/[slug]` · `command_center_actions_hot_cards`	🟢 live
Weekly Sprints	COO Agent (Prioritization Score)	`hq/coo_agent` (LIVE+PROVEN, `apps/site`)	🟢 live
Weekly Sprints	SCAN → PLAN → PLAY	`hq_scan_real_no_mock` · Friday cron `/api/sprint-plan` (`0 13 * * 5`)	🟢 live
Monthly Plan	Monthly roll-up	—	🔴 gap (not built)

Warning

GAP: globalize the MCM-reference ops loop to every brand; the INBOX surface; Monthly Plan roll-up.

4 · Optimize Performance

Phase 4 · Growth · mostly SPECCED (the frontier)draft

Purpose: Compounding growth on real data.

Sub-system	Deliverable	Reference	Status
Revenue	Ads OS loop · all-channel pulse	`ads_os_loop` · `pulse:*`	🟢 live
Revenue	Command Center proof / ROI panel	`command_center/proof_metrics` ("valuable as fuck")	🔴 specced
Retention	Expectations roadmap · feedback cadence · retention offer	v18 `l2.retention.*`	🔴 specced
Renewals	Renewal process · referral engine · UGC/proof · payouts	`mcm_referral` (Gmail auto-responder only)	🟡 partial

Warning

GAP: the whole Optimize layer — build the Revenue proof panel, Retention systems, and Renewals/referral automation (the real frontier).

Governance · every phase

QA · L1 + L2draft

Gate	Rule	Reference
§25 QA Report per Section	L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT.	`_sections.json` s25 · `components-spec.json` rubrics
11 Validation Rules	Enforced on every generation call.	`lib/install/*`
Brand-Wall	No cross-brand reads — each brand's assets stay sealed.	—

The real gap list · "the last 5%"

E2E orchestration

Chain intake→foundation→components→HIFI→launch into one hands-off run with a single QA gate. Stages all exist.

HIFI conversion templates

6 pages need correct template code — landing is the only right one.

Optimize layer

Build Revenue proof panel + Retention + Renewals/referral (L2).

Monthly Plan

Roll weekly scans into a monthly plan.

Globalize

Lift the MCM-reference daily-ops loop to every brand.