01 · Brand Identity
Overview
Who you are · who it's for · what you offer
3 PHASES · 8 COMPONENTSlive
Phases
- Who you are
- Who it's for
- What you offer
Components
Brand Diagnostic
Where the brand stands — scores + wins/losses/solutions · 1 variant
Brand Blueprint
WHO · WHY · WHAT · HOW — the four systems, authored and locked by mk · 1 variant
Brand Design
Logos · colors · type · components · 1 variant
Website
The marketing site design system · 1 variant
Facebook Profile
Locked profile copy — Design §04 Social Profiles · no live variant yet
Instagram Profile
Locked profile copy — Design §04 Social Profiles · no live variant yet
LinkedIn Profile
Locked profile copy — Design §04 Social Profiles · no live variant yet
Client UGC System
Request → capture → release → publish — Trust §03 · no live variant yet