Action items

0 / 3 done

01Make a copy of this Google Slides Dream Client Avatar Template and customize it based on the above steps .
02Below is a PDF version if you prefer that over Google Slides.
03https://heartbeat-uploads.s3.amazonaws.com/files/59e4cd4a-ea2a-413a-84fe-2f9d5e19e7a1/DreamClientAvatarTemplate%26Examples.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIAVJB4AHUJOUH67NUZ%2F20220518%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20220518T032655Z&X-Amz-Expires=18000&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEPL%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJHMEUCIBPBQcE5qhDqRI4kaYJC2sQo9Vjai08I3gJEryy%2FjeYZAiEA5Knw%2BpnOmAxmgU3U%2FShidXtFzctC3HDmnPxI0Do4xo4q3AQIy%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARACGgwzNjMwNTA1ODEyNjYiDMNHu5YL63I3RPn6FCqwBCBHVYRIJPGl9J0KuZh7gbeGKpGzco1asCtPkNRCwWQViyfLwd7NmpPFGfC%2BIRnTmRJYkVUKwDV7XNj2%2B%2FXllWSd3Qd80A4gpAxo5Iig6srle%2FPl%2FRBXhh%2B60hWUi4as5UBMY9292yGNZZIz8cDEmDpFKOAAtNp53Kc88M0ArDo7bIz1MVPdh9Uh6RVOXSIrk%2BnCnBUJJPEfXTPP1tr1xpFb6%2BxlWo3wGbYGrP%2FULEDzxI6ASIOO4orctOxXhsG2JCDPi8aCkvT6E400mfvpbc4yp2pUdUPbN8VH13W5NWhU7T3o44AWh3smg%2B6KDFs2mDWZ6JzRYuJj%2FRxuFYm829jfmkyakXlyh3rCHKgpBHnXAjhQa%2Fznei7GPELArnnYCnvyEdYrcAyiQoLsYhzIrfeFra%2FEc0omuRKlHk8rgkl4eiPe5cfY5Ubwo%2FsGvCB6O9MmF6cdnkB9Ui2qrqj6Kw3W3nfZeqdERvaJ1mzIqLWjaQtKYU1l4Nh5Kb%2FaOxo0OPwZ4dzrxlocjVYzL%2FoqSW%2FLLByHIcSYsb2ISHE8kDM8PcirZ6PvmaO0N1alpbxwxl7Uil423VaaIgk520z%2BNrzvxeSEHIuH4yy%2FNd8F5ynw7pyN6uqh0BrVjDLgS3hMA33ITnFqhfXvNIfJQVIJy0Pk9fod8uR3dYlKCAqmyFKJqi1I4f2fyxMB3NIj7VoYItiGYD7kPCyo75maxBSzjX6%2Fhv49HED5W%2BmCnNqojW%2FoMN%2BUkZQGOqkBrD%2F1VuAeiUgXd0P4l98NqkpegvJgKl3G%2BDCO%2BEu1fDQfftwz0LgQ8P5kSxYCIJ20WrD8xYzheklbbUslN7UaZAnD5SvGSNGlzgi%2FjnIGI0wA%2BREII6b8KmklInPBgT97j39mpGeCX6OiNdmqdZq9LFWQrOk%2BB7CWfEZD4fkxi29sHR5bgwvPaHwXRXHEfBH02E%2Bd8RZLbQZ1lctX9k74eS9FP5FBNUdQug%3D%3D&X-Amz-Signature=356fdbc71c6d0480367945059a599f30e7edeff527e29e2d66677b78f17620d4&X-Amz-SignedHeaders=host

The riches are in the niches my b!tches. -- Confucius

Purpose

The purpose of this lesson is to help you get crystal clear on your niche and exactly who your dream clients are.

Why is Niching Essential to Scale?

A niche is essential because you cannot scale or automate chaos. You cannot become a board member with a business on autopilot if every new client requires you to change your processes and procedures. Constantly changing processes and procedures = unsustainable, unscalable chaos. Having a niche means you’re solving the same problem for the same type of client over and over. This allows you to scale, peacefully.

Remember what Confucius said… The riches are in the niches, b!tches! :)

Process

Step #1: Create a list of all your present and past clients

Step #2: Group clients into different niche segments & commonalities

Examples:

Clients in the medical industry
Clients with a marketing service who paid up front/on time
Clients who have asked me for multiple projects and have VC funding
Clients who love my sense of humor and work in tech
Clients with a B2B software product

Step #3: Use the following criteria to identify the most promising niches.

[ ] Profitable: Answer yes if the group of clients is in an industry that can afford your services, pays on time and/or rarely haggles on price.
[ ] Growing: Answer yes if this group of clients is within a rapidly growing market ie. SaaS, blockchain technology or renewable energy.
[ ] Easy to Target: Answer yes if this group of clients is easy to identify and target online. Ie. software companies = easy to target. Senior citizens = hard to target.
[ ] Painful Problem: Answer yes if this group of clients has a deeply painful problem that they are already aware of and willing to invest in.
[ ] Fulfilling: Answer yes if this group of clients is enjoyable for you to work with and/or you feel it has a positive impact on the world and provides a sense of fulfillment.

Step #4: Based on the previous steps, select ONE niche that matches all of the previous criteria!

Keep in mind this niche will likely change slightly over time. Don’t overthink this, just pick the niche then test it and let the data tell you the rest!

Now that you have clarity on your niche, let’s get crystal clear on exactly who they are so we can target them and write compelling copy that converts.

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