Standards - Predictable Growth

all right so in this video i want to share the standards of predictable growth and the standards that you will be responsible for upholding as part of our team all right and so it's really important that you have a really solid understanding of this because your standards are directly tied to your compensation and since we'll be working

on a performance basis if you exceed these standards and you go above and beyond you have the potential to earn 2 3 4 5 10 x your base but if you don't follow these standards then you will be potentially not earning as much as you could and ultimately you may be asked to leave if you're not able

to fulfill on these standards so it's really really important that you understand what those standards are and how they are part of our business all right so let's let's dive into that all right so the first standard for our service is no lead left behind and the reason for that is because every lead is invaluable and worthy

of your attention right our clients are literally paying us money to generate as many leads and appointments as possible and so if we're not responding to every lead we're leaving money on the table and we're ultimately going to lose clients all right so all leads and all campaigns should be responded to and qualified all the time no

exceptions and so your job when it comes to this specific standard is to achieve inbox zero throughout your day as often as possible and inbox zero is simply is simply responding to all leads so that there are no pending responses or replies required inside of any of your inboxes that you'll be managing before the campaigns all right

so again no lead left behind that is critical one of the most important standards of our business next is speed to lead okay and so there's been studies done on this and the study has discovered what's called the five-minute rule which means that after it which found that when b2b sales teams respond to leads in under five

minutes their chances of engagement and conversion of leads into pipeline skyrocket all right so when you respond to leads in under five minutes you are a hundred times more likely to convert that lead okay and your 20 times sorry 21 times more likely to qualify that lead and convert them into an opportunity okay so this is critical

speed to lead is one of the most important parts of our business and so when it comes to specifically response time standards here are the expectations for you as a predictable growth team member so you're expected to respond to all leads within one hour maximum okay otherwise again your compensation will be negatively affected and you may ultimately

determine it if you're unable to fulfill on this because again the numbers for response time are very clear and when we're able to respond to leads quickly the campaign results are amazing okay so under five minutes great uh under one hour great more than one hour to one day more than one day and not responding that's just

unacceptable and you won't be with our team much longer if if those are your response times but if you are able to respond to leads quickly then again you're going to be tapping into 2-5-10 x your base salary in terms of performance but again response time is absolutely critical so except for you know emergencies which happen very

rarely and you know apart from let's say your designated lunch time or break time you are responsible for responding to all leads within one hour maximum and that is very clear no exceptions whatsoever but again since you'll be earning a base plus performance you're incentivized to respond to leads as soon as possible so again you can start

bumping up your salary very quickly all right so that is standard number two speed to lead is critical third is forever follow-up okay and so we talked about this a little bit in the funnel and some of the previous trainings but i just want to recap this because it's so so critical so only one to three percent

of prospects are ready to take action today when we reach out to them on uh outreach on linkedin or email or post content right so what that means is more than 97 of prospects require some additional time and information and so what that means is we need to have follow-up in place it's essential otherwise we're missing out

on 90 plus of the market and prospects and so what this means is you know most sales people most lead generation firms companies etc you know they're just doing that first touch point right they're just doing that first contact the second contact that third contact probably not even happening and then after that fourth contact is where almost

90 percent of sales people and lead gen companies have given up and so for you as a team member you are responsible for following up with prospects as long as we are working with our clients right so if our clients hire us for five years ten years um you know assuming you're still with us at that point

you're responsible for following up with those leads for as long as that you know as long as we are actively working on that campaign and so we'll get into later you know exactly how to do that follow-up but first again i just want to stress the importance of these standards one of them being forever follow-up right because

again follow-up is so critical and i would estimate anywhere from 60 to 90 of our appointments and leads are going to be generated after that first contact okay so you know we do automate some of the follow-up but again you being a designated dedicated inbox manager appointment setter lead generator you are responsible as well for just keeping

a pulse on this and following up with all leads all right so that is the third standard and then the fourth one is quality over quantity okay and so our business model is designed for long-term clients long-term partners you know multiple year engagements and so with that model you know we don't really need hundreds and thousands of

clients to be successful as a business you know we really only need a few dozen very high quality clients and so our clients they're hiring us to do the same thing for their business to go out and deliver high quality leads and appointments and so you know if we go out and we're just rushing to hit different

targets or we're just rushing to generate leads transfer leads book appointments we are running the risk that those leads and those appointments are low quality okay because again 100 leads are worthless if they're not quality and 100 appointments are worthless if the prospects don't show up right when we first started our service we we ran a campaign

where we booked about 60 plus appointments but i would say about 30 to 40 of those appointments did not show up to the appointment right and so our client was like what's going on here you know this is just this is not good um and so that's why it's so important that you know we really focus on

quality versus quantity when it comes to leads and appointments okay and so again you're expected as a team member to ensure that every lead matches the criteria of our clients for that campaign and that every appointment matches the criteria for our clients of that campaign right and so if you can do this you're going to have an

amazing time you're going to have really an unlimited earning potential as a team member for predictable growth so that's the final standard and again let's just recap standard number one no lead left behind achieve inbox zero number two speed to lead you're responsible for responding to all leads within one hour and within five minutes ideally third forever

follow-up so as long as we're working on campaigns you're expected to follow up with all leads and fourth quality over quantity all right so those are the standards for predictable growth if you uphold these standards you are going to have a awesome career and you're going to earn a lot of money with us all right so let's

have some fun