The Funnel - Predictable Growth

all right so in this video i want to break down the actual service that we provide to our clients and that involves what we call the funnel of everything that we're doing uh in order to get results for our clients all right so it's important that you understand this and just kind of understand you know where you

fit in to this service and to this funnel all right so let's let's get into it so here is the phone okay and so there's really three parts to this funnel all right one is business development second is content marketing and then third is one-to-one follow-up okay and so i want to just kind of break down first

business development second content marketing and then third one to one follow-up all right so first is business development and now the purpose of business development is to introduce our client solutions to new prospects okay so i would equate this to knocking door to door and saying hey my name is matt and my company is predictable growth and

this is what we do and i thought it might be a good fit for your company right you know that's just a very simple example right so business development is again generating brand new opportunities and so what that involves is targeted outreach on linkedin and email usually which is designed to get responses from prospects then we want

to just qualify prospects and make sure that you know they're not a one person they're not a freelancer or a one-person consultant something like that and as long as they're qualified then we want to set up the appointment okay and so this is the funnel for business development outreach reply qualify prospect and then set a point all

right and so again we're doing that on linkedin and email okay and now that's the first part the second part is content marketing and how you want to think about the purpose of content marketing is only a very small percentage of the market and prospects are ready to jump on a phone call and buy our client solutions

today one two three percent roughly and so content marketing comes into play because it's a great job to really just remind our prospects why our clients solutions are relevant to them right because if you just do business development and you don't do content marketing then your prospects are going to forget about you right so if you just

reach out you don't do any sort of follow-up then they're gonna probably end up working with somebody else that is doing follow-up is doing content marketing right and so when it comes to content marketing what we want to do is just remind our prospects why we're relevant through value-driven content and the funnel for that is first promoting

content on usually linkedin facebook groups sometimes we'll leverage other niche channels and communities so we're promoting content prospects are engaging with that content we are qualifying those prospects and then lastly we're setting appointments with those prospects okay and so that is content marketing and now the third part is one-to-one follow-up okay and so we're going to dive

in to why follow-up is so important a little bit later but for now it's just important that you understand that follow-up is a very critical part of this which is qualifying prospects and setting appointments right because we want to reach out directly to engage prospects that are either replying or engaging with our content and just qualify them

and then make sure that they're a good fit and then boom set that appointment with them okay and so one-to-one follow-up is so critical because again only one to three percent of the market is ready to buy today and having that dedicated person just doing follow-up on a consistent basis is really really valuable and that's one of

the main reasons that our clients hire us okay and so this is the three-part funnel of predictable growth and the service that uh you're going to be helping us implement and so again your role really comes into play here when prospects are applying and when prospects are engaging and your job will be qualifying those prospects and then

setting appointments with those prospects all right so that's the funnel