Brands · Live Install State

Snapshot of every brand currently in the install pipeline. AI reads this to know current state before acting. Source: brand.config.engine in Supabase.

STATUS LEGEND
  🟢 live · production
  🟡 in install · partial lock state
  🔴 intake only · foundation pending

MCM · Medical Consulting and Management 🟡


POC	Steve Kohn
Brand admin	Steve (per Resend domain verification + DNS handling)
Domain	mcmprivatecare.com
Status	active · in install
Intake complete	✓
Foundation	✓ 15-key JSON populated
LOFI Doc	https://docs.google.com/document/d/1RFEx9BX5YC7p9dgbkEGWlhH23G0vb5HsVy4ZKeJntXU/edit
Components copy-locked	2 / 14 (landing · lm-delivery-email)
Components hifi-locked	0 / 14
Contacts captured	10 · 1 with successful Resend email (coo@0hr.app)
Library refs	67 landing-aliased · 2 Lateral lm-delivery-email

Component state (live)

Slug	Copy Status	POC Score	Edits
landing	🟢 copy_locked	verbal 9.5/10 (field shows 6 stale)	36
lm-delivery-email	🟢 copy_locked	—	0
pre-sell	🟡 draft	—	25
resources · purchase · qualifier · lm-content · onboarding · confirmation · schedule-call · ad-creative-set · ai-agent-config · nurture-7-email · sales-script-objections	🟡 draft	—	0

Dependencies owed by POC (Steve) / Brand admin

Real testimonials for #03 Pre-sell §4 (end-of-life · crisis · dementia)
Phone number for §7 urgent escape valve
Verbal sign-off on "1,000+ families" claim (Steve)
Resend domain verification (Brand admin · resend.com/domains)
Calendar embed URL (Calendly/native) for #05 Schedule Call
ThriveCart checkout URL or Stripe price IDs for #07 Purchase
VAPI assistant + 11Labs voice ID for #14 AI Agent
Telegram bot for AI chat escalations
DNS pointed to Vercel for publish

MCM voice corpus (POC-owned, Reviewer-approved)

NO em-dashes · NO bullet lists on pre-sell · NO AI tells · NO pricing · ONE CTA only
NO promises of Andrea personally delivering care
Outcome triplet verbatim: "safe, comfortable, and cared for at home"
Origin story canonical verbatim
Inter font only (no Playfair)
Enemy: corporate cold care · franchises · PE-backed roll-ups · revolving caregivers

Locked verbatim copy

Landing headline: "Worried About Mom or Dad Falling at Home? Get a Free Home Safety and Wellness Plan in Seconds."
Landing modal heading: "Where Should We Send Your Safety and Wellness Plan?"
Landing CTA: "Send Me The Wellness Plan"
Landing trust pill: "Trusted by 1,000+ Families Since 2004"
Lead magnet name: "A Foundations of Wellness Plan"

DH · Different Hunger 🟡


POC	TBD (DH is master brand · Reviewer holds for now)
Domain	differenthunger.com
Status	foundation generated · iteration deferred
Foundation	✓ generated (Reviewer-scored 5/10 · fabrication issues)
Components	not yet generated · awaiting foundation re-fire with fabrication fix

Open issues

Fabrication of $150K salary · $5,400 price · 12-18 months · Sovereign Operator Method™ · 5-8 hrs/week — caught by Reviewer, SP rule added 2026-05-23
Re-fire foundation to verify SP fabrication rule landing

Other brands

Foundation gen not started. Listed for awareness:

_refs (cross-brand curation pool · 233 library rows)
Sundry brand slugs in Supabase from earlier imports (brand-mp7vxkdb, lateral-fulfillment, lux-exotics, etc.) — most have only slug + name, no install state.

Source memory

project_role_taxonomy
project_mcm_install_references
project_mcm_landing_9_10_locked (verbal upgraded to 9.5/10)
project_mcm_presell_locked
project_mcm_font_lock