Operations
Business Model
Front-End Acquisition · Back-End Retention.
Business Model
Front-End Acquisition
| Mode | Offer | Entry |
|---|---|---|
| DFY (Studio) | Custom 6-Week Sprints — GTM or Website Design/Dev | "72 Hour Prototype" — easy entry, no call required |
| DIY (Missions) | Challenges with Win Your Money Back pricing | Self-serve |
Back-End Retention
| Mode | Offer | Terms |
|---|---|---|
| DFY | 12-mo Advisory (Strategy + Quarterly Planning) and/or Execution (Mgmt + Weekly Sprints) Retainers | 90-day outs |
| DWY | 12-mo Mastermind + Platform Access + 1 In-Person Retreat | 12-mo commitment |
| DIY | Unlimited Platform Access | Month-to-month |