Core Transformation
This challenge was carefully designed to help you go from experiencing anxiety and inconsistent client acquisition to achieving peace of mind from on-demand client acquisition in only 72 hours.
Key Shifts
In order to achieve this transformation, there are several key shifts that you are going to have to make in your business and your life. These key shifts are as follows:
Shift #1: From Labor (Burnout) to Leverage (Freedom)
Leverage is what creates freedom and freedom is the purpose of wealth. Labor is what creates burnout and makes you hate your business.
Hear what our clients have to say about this topic…
Shift #2: From Convenience Store Positioning to Premium, Market of One Positioning
Convenience store positioning means you offer the same products/services as everyone else, you sound like everyone else and you compete on price like everyone else. This approach is a race to the bottom.
Our approach for multiplying revenue with fewer is the opposite and is all about coming to carving out your Market of One. This is a similar concept to the ‘Blue Ocean’ positioning strategy. With this approach, instead of being a conformist copycat, you’re carving out a market where only you exist and are able to charge the top 1% rates. To ideal clients in your chosen niche, there are no other options but you.
Here’s a training on this topic…
Here’s the niche definition worksheet mentioned in the training (make a copy):
https://docs.google.com/document/d/1aSiDjawep3TqCkYlRZ-y9yG8gTqtybMLvJPALSxmCuo/edit?usp=sharing
Shift #3: From Custom Services & Proposals to Productized, Scalable Services
Having a productized offer means that your offer and workflow is pre-defined and fixed, not custom as is the case with 99% of done for you services. Productizing your service allows every step of your process, from marketing to sales to fulfillment, to be streamlined and even automated.
Without a productized offer, every new client is different and you will never be able to automate your operations. Additionally, productizing allows you to launch multiple new revenue channels from a single process by seamlessly transitioning from done for you to productized to consulting to courses to software and beyond as you can see in the graphic above. Here is an in-depth case study/guide on this topic as well as a video training:
Shift #4: From Endless Sales Cycles to 72 Hour (Or Less) Sales Cycles
With our model, you can sign up inbound prospects in a single phone call and outbound prospects in two phone calls. Below is an example of this happening in real time.
Francesca read one of my posts on LinkedIn, it resonated, she booked a call. My partner took the call, offered our program and she paid in full. All this in 48 hours.
The way this is achieved is with the following elements:
- Having a crystal clear, productized, no brainer offer
- Pre-selling the prospect prior to the call via case studies, content or other info
- A systematic, streamlined sales process
Transformation
- What resonates the most with you from this lesson and why?
- Which of the above key shifts are you doing well?
- Which of the above key shifts do you need the most support with?