Purpose
The purpose of this lesson is to create a simple, no-brainer offer (NBO) for your target prospects that you can promote on social media and other channels to generate leads likely interested in your front-end offer.
Process
Step #1: Brainstorm all the ways you can add massive value and/or solve a massive problem for prospects in <15 minutes
Tip: Analysis/audits/consults or strategies are very popular, some examples below…
- Designer? Offer web design analysis/audit/consult/strategy
- SEO/marketer? Offer website SEO analysis/audit/consult/strategy
- Digital marketer/Ads consultant? Offer ads analysis/audit/consult/strategy
- Social media strategist? Offer social media analysis/audit/consult/strategy
- SEO/marketer? Offer website SEO analysis/audit/consult/strategy
- Digital marketer/Ads consultant? Offer ads analysis/audit/consult/strategy
- Social media strategist? Offer social media analysis/audit/consult/strategy
- Developer? Offer code analysis/audit/consult/strategy
Step #2: Use the following criteria for everything you brainstormed in the previous step. If it doesn’t match all the criteria, delete it:
- [ ] Adds massive value to a prospect and positions you as an expert
- [ ] Directly related to the solution you sell
- [ ] Free for you to implement and doesn’t require a lot of time
- [ ] Already being used by others selling similar solutions (if not sure, Google what you are selling ie. web design services and make note of the lead magnets or ‘freebies’ being offered by companies on the front page)
Step #3: Choose ONE way to add massive value, then add the desired outcome that your prospects want at the end of it. This will be your NBO!
Pro Tip: About 80% of businesses care want these desired outcomes so do your best to align your NBO (and core offer) accordingly:
- Making more money (ie. customers, clients and partners)
- Saving them money
- Saving them time
Examples
If you chose to offer a 15 minute web design analysis your NBO would be “15 minute web design analysis to increase conversion rates”.
If you chose to offer a 15 minute sales process audit your NBO would be “15 minute sales process audit to convert more consultations into paying clients”.
Step #4: Select all of the channels that you can use to promote your NBO. (Don’t worry if you don’t think any prospects are there):
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[ ] Email
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[ ] Facebook
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[ ] Facebook Groups
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[ ] Instagram
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[ ] LinkedIn
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[ ] AngelList
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[ ] Twitter
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[ ] Reddit
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[ ] YouTube
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[ ] Medium
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[ ] Quora
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[ ] IndieHackers
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[ ] HackerNews
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[ ] Discord channels
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[ ] Slack channels
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[ ] Telegram groups
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[ ] Current/Previous Clients
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[ ] Partner Channels
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[ ] Employee Channels
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[ ] Vetted Networks
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[ ] Existing Conversations/DMs
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[ ] Paid Communities
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[ ] Free Communities
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[ ] Other
Bonus: Here’s this lesson as an SOP so you can delegate/automate it!
https://docs.google.com/document/d/1-itGOCYYpdvOKpRtfidW7OoYqqn-cuv5Dss-Nc-kqAM/edit?usp=sharing
NBO Promo
Submit all the public URLs of your NBO promo post here everyone can like/share/comment so you can get more visibility and leads! Teamwork makes da dream work yo!