Resource
INSTRUCTIONS
72 Hour Clients - Prototype Prep Checklist
Use this to help you prepare your prototype for launch. Refine until each of the following checklist items are true for each AI-generated Googe Document → ✅ = essential | ☑️ = recommended but optional
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Targeting Blueprint
✅ Accuracy: AI is not perfect. Is everything inside of your blueprint accurate and verified?
✅ Audit Client Data: Here’s how to perform an 80/20 audit of previous clients. Then, add actual data (social profiles, qualifiers, etc.) from real clients to your targeting blueprint for future reference.
✅ Profitable: Can the target market afford your services, pay on time and/or rarely haggle on price?
✅ Easy to Target: Is the target market easy to identify and target online? Ie. software companies = easy to target. Amish people without computers/internet = hard to target.
✅ Painful Problem: Does the target market have a deeply painful problem that they are already aware of and willing to invest in?
☑️ Growing: Is the target market is within a growing market? ie. SaaS, blockchain technology or renewable energy.
☑️ Market Experience: Is the target market based on your younger self (meaning you have a deep understanding of their experience) and/or it is based on an actual clients or customers?
☑️ Fulfilling: Is the target market enjoyable for you to work with and/or you feel it has a positive impact on the world and provides a sense of fulfillment?
⚠️ Need Help?
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Refer to these proven examples of targeting blueprints to help you get: Targeting Blueprint Template & Examples
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Want to ask a question or get feedback? Post here with a link to your blueprint (make sure that it’s shared and set to "anyone with the link can view or comment” —> https://hq.differenthunger.com/c/clarity/
Positioning Blueprint
✅ Accuracy: AI is not perfect. Is everything inside of your blueprint accurate and verified?
✅ Clarity: Is your positioning statement crystal clear and can be stated in a single sentence?
✅ Trust: Does your blueprint effectively highlight why the market should trust you?
✅ Resonant: Does your positioning align with your target market’s biggest challenges and desires?
☑️ Alternatives: Are the chosen alternatives the most appropriate for your specific offer?
☑️ Matrix Axes: Do the X / Y axes of the positioning matrix effectively establish you as a market of one?
☑️ Comparison Points: Do the specific comparison points of each alternative build on above positioning to further establish your market of one positioning?
☑️ Consistency: Is your positioning reinforced across all channels and touchpoints (marketing, sales, fulfillment, social media, website, etc.)?
⚠️ Need Help?
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Refer to these proven examples of blueprints to help you get clarity: Positioning Table Template/Examples
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Want to ask a question or get feedback? Post here with a link to your blueprint (make sure that it’s shared and set to "anyone with the link can view or comment” —> https://hq.differenthunger.com/c/clarity/
Offering Blueprint
✅ Accuracy: AI is not perfect. Is everything inside of your blueprint accurate and verified?
✅ Clarity: Is your positioning statement crystal clear and can be stated in a single sentence?
✅ Desirable: Is the outcome you are offering crystal clear and highly desirable? (e.g., “Generate $100K in 90 days” NOT “Improve your business”)
✅ Effortless Implementation: Does your offer feel nearly effortless for the client to achieve?(e.g., done-for-you install, <1 hour/week required NOT 52-week DIY program requiring 20+ hours/week)
✅ High Probability: Is the likelihood of success high and obvious? (e.g., “97% success rate backed by 300+ case studies” NOT “Results vary, depends on you”)
✅ Rapid Results: Does your offer deliver tangible results fast? (e.g., 5–7 new client leads in 72 hours NOT “Build momentum over 6–12 months”)
☑️ Expiring Opportunity: Does your offer authentically showcase urgency and scarcity?(e.g., “To ensure quality we only accept 2 partners monthly” NOT “Open all year, sign up anytime”)
☑️ Premium Positioning: Does your offer command premium pricing to earn at least 80% gross margin?
☑️ Market of One Positioning: Does your offer reinforce your positioning and showcase a unique advantage or methodology plus authority? (e.g., “The only system proven by 300+ agencies to add 3+ clients/month” NOT “Marketing help for small businesses”)
☑️ Risk Reversal (RR): Does your offer remove risk with a strong guarantee?(e.g., “ROI in 90 days or we work free until you do” vs. “No refunds, results not guaranteed”) See Guarantee Creation Worksheet
⚠️ Need Help?
Refer to these proven examples of blueprints to help you get clarity: Offer Blueprint Doc Template, Offer Explainer Examples & Template
Want to ask a question or get feedback? Post here with a link to your blueprint (make sure that it’s shared and set to "anyone with the link can view or comment” —> https://hq.differenthunger.com/c/clarity/