Resource
Branding for Growth: Social Media Profile Optimization Cheatsheet
Watch the Video Training (Skip from 3:35 to 9:00 if FB not relevant)
Essential Checklist
- Am I being authentic?: Make sure your profile stands out by appealing to your market in an authentic, unique and memorable way.
- Am I instantly credible? Make sure you leverage case study / data / social proof / results to instantly be perceived as an authority to your market.
- Is your who / why / what crystal clear? Ensure that upon visiting your profile, people know exactly who you serve, why it matters and what transformation you offer.
- Is there ONE clear CTA? Highlight one specific, clear call to action (CTA) to your No Brainer Offer so followers can become leads. (For LinkedIn, a lead gen NBO and a presales NBO is fine).
- Are there any distractions? If there is anything in your profile that does not showcase your personality authentically, build trust and generate leads - delete it.
LinkedIn Checklist
LinkedIn Profile Checklist + Examples, FB & LinkedIn Profile Templates.pdf
- Headshot
- Cover photo
- Headline (examples below)
- Summary (examples below)
- External media
- Company description (examples below)
LinkedIn Copy Templates
Headlines:
Head of Advertising | Helping startups fulfill their mission of social & eco-friendly impact through ad campaigns
Head of Growth | Helping Experts Get Leads by Launching or Growing their Podcasts
I help digital agencies close 2-5 clients & replace themselves within 57 days 🌴😎Build a life, not a biz ;)
Summaries:
Mission driven
I growth-hack for good. My digital marketing agency Ansel ideates and implements innovative online strategies to help brands, non-profits, or individuals looking to grow their social impact on the world.
Personality driven
I'm from a small Silicon Valley family. My dad's in tech (Oracle), my mom's an Interior Designer, and my younger brother goes to college (Mizzou).
I've unsuccessfully and successfully ridden a lot of different tech waves and my current passion is growing B2B startups that redesign the human experience.
Company descriptions:
Mission driven
Are you in business to make this world at least 1% better? At Ansel, we choose to work with brands and companies that are making a positive impact in the world, environmentally or socially.
As Head of Advertising, I manage all advertising strategy and execution for my clients so you and your team can focus on what you do best, while knowing you’re monetizing profitably and predictably.
We typically help brands before or after major press or media campaigns in order to help them profitably monetize their traffic. Here are some previous success stories we’re proud to share...
After receiving major television exposure on the Travel Channel’s Bizarre Foods, we helped sustainable food brand Mama O’s Kimchi scale their advertising revenues more than 30X within a 90 day period.
We helped RuckPack Combat Nutrition, a brand run by a former Marine scale their revenues 300% within 6 months (their largest spike in sales since being featured on Shark Tank).
Within 30 days of launching our FB and Instagram ad campaign, we helped QuietPunch triple their revenues and empower thousands of customers to lead a healthier lifestyle.
If you need help with advertising in order to achieve your business and social impact goals, please send me a message or get in touch using the links below.
Together, I have no doubt that we will make this world at least 1% better.
Results driven
Are you an expert that needs more leads and opportunities? After reaching 4.2 million downloads for my own podcast, I created Podsimply, a Marketing Agency that helps experts drive business results via podcasting.
We typically help experts before or right after they launch their podcasts and help them reach the right audience to generate qualified leads. Here are some previous success stories we’re proud to share...
After their 5 months of failed traction, we helped the Fab Fertile podcast get new clients, receive 50 leads, and grow their audience by over 3500 a month.
“Working with the Podsimply team has been a game changer for my business. In a short period of time I have secured more clients and consistently remain in the top 5 for my podcast category. They has a simple no nonsense strategy that gets results.” – Sarah C.
“The team knows so much about podcasting and promotion strategy. After 2 years of very slow podcast growth, we were feeling quite frustrated and confused. Only a couple of weeks after following their guidance, we doubled our podcast downloads and grew our email list significantly. Working with them will transform your business. Do it!“ – Kimi M. & Pua A.
“These guys know podcasting. When I came to them with an idea for a show they immediately ran with it and made it as simple as possible to execute. I’m excited to continue working with them.” – Ryan H..
If you need help with podcasting in order to achieve your business goals, please send me a message or get in touch using the links below.
Facebook/Instagram Checklist
Click here to view examples of optimized Facebook profiles.
- Profile picture
- Cover graphic with description
- Bio with capture (examples below)
- Featured image with capture
- Link to generate leads
If you are not familiar with tools like Photoshop, Canva is a great free tool.
Facebook Copy Templates
Bio with capture:
I help entrepreneurs & influencers generate an additional $25K per month using Facebook Groups 🚀
Designing the future @ DH 🌴I help people start & scale agencies👇😎Join the movement 👇
📊Father&Husband 🔱 ⚠️10+ 6/7 Figure Launches, Learn to crush Snapchat ads w/ my guide below ⚠️