Resource

Lead Gen

Lead Generation Ritual

Time ⌛: 30+ Minutes | Frequency 🔁: Daily | ✅ = Required | Helpful Resource:

How I Get $3-$36K Marketing Agency Clients with Cold Email, Product Hunt & Referral Partners without Ads

Inbound

• ✅ Follow up/bump previous messages (use emojis, memes, GIFs)
• ✅ Reply to all NBO Comments/DMs/Emails
• ✅ Send Presales No Brainer Offer Outreach DMs/Emails (Priority 1 = Current/Previous Clients, Priority 2 = Warm/Hot Prospects)
• ✅ Publish No Brainer Offer Stories + Post(s)
• Publish Trust Generation Stories + Post(s)
• Publish Case Study Stories + Posts
• ✅ Tweak/Repost to All Distribution Channels

Outbound

• ✅ Customize + send this 1:1 DM to EVERYBODY who engaged with ANY of your profile(s)

• TEMPLATE — EXAMPLE
• {Name}! Appreciate the {action taken ie. follow/connection/view/comment/like} {Genuine, personalized comment to prove you are not AI}{Casual pre-qualifying question} — Matt, appreciate the like on my last post.Your little one is super cute! I recently became a father myself… balancing Dad life + biz is no joke LOLAre you full time with your agency or side hustling? OR How long have you been running your agency?OR What type of clients do U work with @ {agency name}?

• ✅ Customize + Send the Value Bomb Outreach Sequence (Priority 1 = Current/Previous Clients, Priority 2 = Warm/Hot Prospects)
• Execute Dream 10 + Lookalike Outbound to Get New Clients: Outbound Lead Generation Playbook

1. Don’t think cold outreach works? Get inspired by these outbound success stories

1. How to Close Alex Hormozi and Get 10 Clients with a New Consulting Offer in 90 Days: Consulting Sales Funnel Case Study
2. How I Closed a $26,250 Client from a Cold DM in <24 Hours without a Sales Call.docx
3. How New Equity Consulting Closed $100K from Cold Email in 93 Days: Automated Lead Generation for IPO Investors Case Study
4. How to Build an 8 Figure Pipeline in 26 Days: Automated Lead Generation for Manufacturing Case Study
5. 12 B2B Conversion Engineering Case Study Highlights with Linked Assets + Examples

Turbo Boosters 🚀 (Optional but Recommended)

• Thoughtful comments on relevant posts
• Host a weekly livestream
• Create a formal referral partner program
• Spend $10 - $100 boosting posts that got leads → Run full ad campaigns
• Publish a weekly newsletter: Beehiiv is the best: https://www.beehiiv.com/?via=different
• Build custom, premium landing pages, funnels and websites | Framer is the best: https://www.framer.com/?via=differenthunger
• Automate inbound with ManyChat | Get 50% off your first 2 months → https://manychat.partnerlinks.io/68j0bfl3ia6z-wki14
• Automate outbound with Lemlist | Get a 14 day free trial → https://get.lemlist.com/6i0rxeor3i49
• Use the outbound playbook to get booked on podcasts and collaborate with influencers

⚠️ Stuck? Post your question here 👉 https://hq.differenthunger.com/c/clarity/

⌛ Want Everything Done for You? Upgrade 👉 https://0hourstudio.com/

Revenue

Revenue Ritual

Time ⌛: 30+ Minutes | Frequency 🔁: Daily | ✅ = Required | Helpful Resources:

The $0-100 Way to Get Clients in 0-1 Calls Before Your Offer is Done - The 72 Hour Sales Prototype

How I Closed a $26,250 Client from a Cold DM in <24 Hours without a Sales Call.docx

How to Close $5,000 in One Call Even if the Prospect is Skeptical AF (Process + Transcript)

Qualification

• ✅ Ask qualifying questions
• ✅ Update CRM lead status and notes

Enrollment

• ✅ 1:1 follow up with trust gen/case study content
• ✅ Bump previous unanswered messages (use emojis, memes, GIFs)
• ✅ Send/prescribe your Offer Blueprint doc
• ✅ Book/host sales convos (DM or live 1:1) using provided scripts
• ✅ Update CRM lead status and notes

⚠️ Want help understanding the strategy? Watch this high level strategy breakdown.

⚠️ Not sure what questions to ask? Watch this step by step detailed breakdown.

⚠️ Still stuck? Get clarity here 👉 https://hq.differenthunger.com/c/clarity/

Retention (🔁:Weekly)

• ✅ Request referrals from current/previous customers (Share offer blueprint, ask if they know anyone interested and offer a referral fee)
• Ask previous/current customers for testimonials
• Ask previous/current customers for an interview and produce a case study
• Proactively find problems/add value to current/previous customers then customize/send the value bomb offer sequence

⌛ Want Everything Done for You? Upgrade 👉 https://0hourstudio.com/

Optimization

Conversion Optimization Ritual

Time ⌛: 30+ Minutes | Frequency 🔁: Weekly

⌛ Want All This Done for You? Upgrade 👉 https://0hourstudio.com/

Instructions ℹ️: Only execute this ritual AFTER you have sufficient data. Growth engineering requires data driven decision making, not emotions or feelings…

Foundation (For those with previous clients - skip if starting from 0)

Feedback Analysis: Existing client feedback/data is the number one most important asset of your business and should serve as the foundation of your entire brand marketing, sales and operations strategy. Here’s a copy/paste prompt for AI to analyze and extract the key insights to shape your copy, messaging and overall strategy: AI-Generated Targeting Persona w/ Prompt + Template

Optimization

• Track Performance: Define the most important metrics for your business model and client acquisition strategy. Pick ONE metric per stage (Traffic → Lead → Sale) that makes the most sense for your specific business model.

1. Traffic (Clicks/Views/Opens) | How many people saw your offer?
2. Leads (Replies, Qualified Leads, Convos, Applications, Calls, Offers) | How many were interested?
3. Sales (Low ticket, mid ticket, high ticket, etc) | How many people became paying clients?

• Analyze Performance: After you have sufficient data, analyze the data to identify your primary bottleneck. View example campaign analysis.

1. Traffic | If <200 → Bottleneck = Distribution
2. Leads | If <20 → Bottleneck = No Brainer Offer, Qualified Leads/Calls | If <4 → Bottleneck = Targeting/Speed to Lead
3. Sales | If <1 → Bottleneck = Sales Process/Paid Offer

• Optimize Conversion Rate: After you have identified the primary bottleneck, define and implement ONE specific, proven solution to improve the bottleneck. Then repeat steps 1 and 2 BEFORE making another optimization. View example conversion rate optimization SOP.

1. Proven Solutions to Get More Traffic:

1. Increase volume of ads / content / outreach (More son!)
2. Optimize performance of ads / content / outreach (rapid split testing)
3. Get an advisor / expert perspective / coach.

1. Proven Ways to Get More Leads:

1. Increase volume of ads / content / outreach (More son!)
2. Optimize performance of ads / content / outreach (rapid split testing)
3. Get an advisor / expert perspective / coach.

1. Proven Ways to Get More Sales:

1. Stick to the script.
2. Record sales calls and audit your calls.
3. Have an advisor / expert / coach audit your calls.

• Sales Call Optimization: This is by far the single most effective exercise you can do to get more sales and develop your long term sales ability. This helped me go from shaky on sales calls to confidently closing $5,000 deals in a single call AND closing $50K+ without sales calls. I’ve had multiple clients go from shaky to also closing in a single call. That said, use a structured document like this to objectively analyze and score your calls: Sales Call Breakdown 12/27/21 [Predictable Growth]

1. How to Get Prospect Consent for Recording

1. Mention BEFORE the call (ie. Calendly event agendas, email notifications/alerts) that you typically record all calls in order to serve prospects/customers better by making sure you capture everything and that you will send them the recording and transcription after call is over (Many AI recorders do this automatically)
2. Confirm that you will NEVER share the recording outside of your organization for any reason without their explicit consent.
3. Disclose again at the start of call that you're recording and get their consent.
4. If they object, just reiterate the first point and tell them if they insist, you can destroy the recording after the call after you capture all necessary info / if anything sensitive was shared.

⚠️ Stuck? Post your question here 👉 https://hq.differenthunger.com/c/clarity/

Trust Generation System

Trust Generation System

Complete this exercise to help you build trust quickly through content that builds trust.

Trust Generation Worksheet

Why should the market trust you as an authority?

Recommendations: Start at the beginning before you ever had a career and write out every significant achievement or result that you can remember, personally or professionally. It’s helpful to break things down into years or periods of your life (ie. grade school, high school, college, post-college, etc.). Include any/all achievements for yourself or that you have helped others achieve and do not be shy! Consider these prompts:

• What is your reason for being?
• What are you obsessed with?
• Have you logged hundreds or thousands of hours or repetitions for something?
• How much time and money have you invested to learn what you know?
• What achievements or results have you generated for yourself or others?

Here’s a completed example to help you get your juices flowing: Authority Question Example.

If you are admittedly NOT an authority, then borrow authority from an advisor, coach, mentor, teammate, etc. (with their permission of course!) and complete this exercise using them as the focus.

Instructions: Answering this question should provide you with massive clarity, confidence and pride so hold nothing back! Once completed, share your answer below:

Document your answer here: Helped 100s of clients including several fortune 50 clients. Collectively have driven over $50M in revenue.

What user generated content (UGC) do you have to make your authority undeniable?

Recommendations: Visitors who interact with UGC in some way convert at a rate that's 102.4% higher than average (Source). “Ugly social proof” is the highest converting UGC possible… Emails, screenshots, text messages, etc. The less produced, the better!

Instructions: First, identify which of the following UGC (or third party) content you have:

• Stories
• Reviews
• Interviews
• Screenshots
• Testimonials
• Assignments
• Wins Channel/Thread
• Other:

Second, add the content to the spreadsheet below:

• name — email — user photo — text — rating — Title @ Company — date — video_mp4_url — username — url — tag
• Lily Hughes — lilly@senja.io — https://senja-io.s3.us-west-1.amazonaws.com/public/media/68b27cc2-9786-46a5-98ed-dc8772e17ed8_0c1a22eb-7038-47a9-929d-48aa2ac26440_Screenshot%202023-08-09%20at%2012.49.46.png — This is the only must-read newsletter I get. Makes everything else feel like spam. — 5.0 — Marketing growth expert @ Senja — 2023-08-09T00:00:00+00:00 — @lilyboo — lily.io — product1, usecase1

Convert the table above into a spreadsheet and paste the URL here: UGC

What other types of content do you have to make your authority undeniable?

Instructions: Think of anything else that you can leverage to showcase your credibility and document it below:

• Insert content here
• Insert content here
• Insert content here…

• *Action Item: Create Your Trust Spreadsheet*

Instructions: Now take the UGC, OGC and other content you outlined above and organize it into a centralized spreadsheet with three sheets:

One sheet for UGC: UGC

One sheet for OGC: OGC

Copy/paste content from above into spreadsheet

• *Action Item: Import Your UGC into Senja*

Recommendation: Collect more UGC and convert it into shareable content (examples) that dramatically boosts your conversion rates with Senja. I’ve done my research - Senja.io has the most generous free plan (up to 15 UGC/testimonials) and the best UX to do this fast AF!

Here’s the link to sign up: https://www.senja.io/?via=dh

Instructions: Import your UGC into Senja. The above spreadsheet has been designed to bulk import all your UGC within a few clicks! Here’s all the ways you can import UGC into Senja quickly and easily. After you have imported your UGC into Senja, move on to the next step.

• *Action Item: Request UGC from Customers*

Recommendation: Once you setup an account on Senja, a testimonial collection form will automatically be generated. To increase your conversion rates, customize this form to include the following three questions:

1. What were you struggling with that led you to working with us?
2. What results has working with us helped you produce? (Please be specific and include numbers if possible!)
3. What would you tell people that are on the fence about working with us?

Here’s how to edit and customize the questions in your collection form.

Recommendation: Offering a reward increases your chances of collecting UGC by over 200%. Senja has an awesome feature called “Spin the Wheel” which allows users to spin and win a reward for submitting UGC.

Keep in mind this is a paid feature ($19/month) but given UGC boosts conversion rate by over 100%, this $19 investment should generate a 100X or more ROI.

Instructions: Refer to your above OGC (OGC) to create a valuable reward that you can give to customers or clients who give you reviews or testimonials. You may also offer them a free strategy session or something else.

Add your rewards into Senja following these instructions. After you have setup your rewards, move to the next step.

• *Action Item: Request UGC from Customers*

Use this system to get testimonials: How to Get Testimonials from Customers & Clients | UGC OS

• *Action Item: Create and Promote Case Studies

Use this system to create, repurpose and promote case studies: https://docs.google.com/document/d/1wSdTJONciJB6CaOv-i4_Nvn3rtFuGrHr-mw_PGHnXhI/edit?tab=t.nog0z593ugti

Case Study Creation System

STEP 1: PRE-WRITING REQUIREMENTS (BEFORE CONTENT CREATION BEGINS)

STEP 1: PRE-WRITING REQUIREMENTS (BEFORE CONTENT CREATION BEGINS)

1️⃣ Client Selection & Approval

2️⃣ Data Collection & Research

3️⃣ Solution Details + Assets;

✅ STEP 2: WRITE THE CASE STUDY (SEO-OPTIMIZED TEMPLATE)

📌 STEP 3: REPURPOSE THE CASE STUDY FOR MAXIMUM PROMOTION

✅ Short-Form Video Clips (TikTok, Reels, YouTube Shorts)

✅ High-Engagement Infographics & Carousels

✅ Niche-Specific Outreach Emails (Cold & Warm Campaigns)

✅ Newsletter & Blog Content

✅ Tutorials & Educational Content

1️⃣ Client Selection & Approval

• Select a client with clear before/after transformation (tangible success metrics).
• Ensure client approval to feature their story publicly.
• Get access to data, testimonials, and brand assets (screenshots, reports, call recordings).

2️⃣ Data Collection & Research

✅ Answer these questions to build the story:

1. What was your biggest challenge before working together?
2. What were you skeptical about before we started?
3. What did you try that didn’t work like you wanted?
4. Why did you choose us instead of someone else?
5. What has been the best part of your experience?
6. What are the biggest highlights or impacts so far?

✅ Add supporting data and resources:

1. Metrics (Revenue growth, time saved, conversion rate, lead flow)
2. Resources (Deliverables, worksheets, etc)
3. Screenshots (CRM reports, Stripe/PayPal receipts, dashboards)
4. Direct Client Quotes (To reinforce credibility & storytelling)
5. Testimonials from the Case Study Subject
6. Interview Transcripts
7. Supporting pillar and content topixs

3️⃣ Create the Case Study Summary

• Want to quickly create a shareable case study? Use this template: Simple Version →Case Study Carousel Template or Sexy Version → Make a Copy and Edit on Canva
• If you want to create an in-depth case study, use this template then move on to the next step: Case Study Builder Template

✅ STEP 2: WRITING THE CASE STUDY (SEO-OPTIMIZED TEMPLATE)

Target Word Count

At least 2,000 words.

📍 Case Study Title (Compelling & Click-Worthy)

Common title examples:

• How I [Desired Outcome] with [Unique Strategy/Methodology]
• [Massive Result] in [Timeframe] with [Unique Strategy/Methodology]
• Case Study: How [Company/Person] Achieved [Desired Outcome] Using [Unique Strategy/Methodology]
• The [Unique Name] Strategy: How I Achieved [Desired Outcome] with [Unique Strategy/Methodology]
• How to [Achieve Desired Outcome] for [Target Audience] with [Unique Strategy/Methodology]
• For [Target Audience]: [Step-Based Strategy] to Achieve [Desired Outcome]
• Scale Your [Industry/Niche]: [X Result]. [Y Result]. [Z Result].
• The [Industry/Niche] Strategy I Use to Achieve [Desired Outcome] in [Timeframe]
• How I Achieved [Desired Outcome] with [Unique Strategy/Methodology]
• A Real [Industry/Niche] Strategy (Backed by [$X Revenue/X Data Points])
• How I Got [X Desired Outcome] in [Timeframe] (Without [Common Obstacle])
• A [Specific Focus] Strategy for [Industry/Niche] (Without [Common Obstacle])
• How to Get [X Desired Outcome] in [Timeframe] (Step-By-Step)

H2 - {Case Study Subject Name}’s Transformation

Introduction

1. Hook the attention of the reader quickly by teasing the desirable results/outcomes achieved and restating the meta description of the post in maximum 3 lines. If possible, provide visual proof of this transformation in the form of screenshots and/or real world conversations with subject.
2. Showcase the free content upgrade in order to convert readers into leads - make sure this CTA is visible immediately above the fold after landing on the article.

Example: Inside this case study you will learn how the cofounders of a YouTube growth agency (Dragonfruit Media) closed Alex Hormozi as a 5-figure monthly retainer client and got 10 new consulting clients worth $97,500 from cold traffic with a brand new offer in 90 days after joining Different Hunger Creative’s the Automated Growth Accelerator program.

Unlike most case studies, I’m holding nothing back and sharing every single strategy, process and resource that we implemented over this 90 day period in order to achieve these results. No fluff, no filler, no hype, no theory, just proven and tested results.

To make everything as idiot proof as humanly possible and maximize your chances of recreating this success for yourself, I’m including all of these resources inside a simple, step by step checklist complete with copy and paste AI prompts to complete the process for you.

Want to skip ahead and get immediate access to the checklist with all the resources you need to implement yourself? Click here to subscribe and get instant access.

Transformation Table

Provide a visual and written snapshot of the subject’s transformation using the provided before/after table structure:

• BEFORE {SOLUTION} — AFTER {SOLUTION}
• [Target Market] struggled with [Common Challenges/Problems] due to [Obstacles/Limitations], leading to [Pain Point]. — Experienced [Significant Results 1, 2 and 3] and felt extremely relieved after [Specify Progress and/or Desired Outcome Achieved]. [Insert exact quotes/proof/screenshots].
• Previously tried [Describe Failed Attempts with Specific, Traditional Solutions] but continued to suffer from [Specify Quantitative & Qualitative Costs of Not Solving Problem]. — Tried [Different/New/Unique Approach], started [Different/New Key Actions], and implemented [Solution] in order to [Specify Quantitative & Qualitative ROI of Solving Problem & Achieving Desired Outcome].
• Extremely frustrated from experiencing [Undesirable Results & Outcomes and/or “Exact Quotes Describing Situation”]. Realized they needed to take a different approach. — Achieved [Desirable Outcome] by overcoming [Obstacles] with [Solution], leading to [Positive Impact].

EXAMPLE TABLE

• Before the Accelerator — After the Accelerator
• Dragonfruit Media was a YouTube growth agency with A-list clients like Ali Abdaal and Mr. Beast but stuck in the services rat race of hiring, spending and working more in order to grow. — They created a new offer and client acquisition system that got 10 new clients worth $97,500 in 90 days — not including a 5-figure monthly retainer deal with Alex Hormozi.
• They were stuck with inconsistent referrals and slow, inefficient sales process:“Sales have been super slow (we make extremely customized pitches) and because we’re currently targeting an extremely narrow segment of potential clients” - Michael Lim — They launched a highly profitable, productized offer that allowed them to close deals fast (sometimes in one call) without hiring more staff or working longer hours.
• Their service was completely custom, required endless back-and-forth communication and manual fulfillment — stuck in a cycle of inconsistent revenue and unable to scale. — By productizing delivery and streamlining their systems, they profitably scaled without increasing workload — unlocking predictable growth and time freedom.

H2 - Client: {Case Study Subject Name}

• Introduce the case study subject in a more detailed way compared to the above visual/written snapshot in 2-3 lines.
• One or two sentences introducing the case study subject, professionally.
• One or two sentences introducing them personally - where they live, what they do for fun, their values, etc.
• Make the subject relatable so the reader says: “Oh, they’re just like me…”

Example: A few years ago, Mchael Lim (ex-Bain & Co.) and Adrian Lurie (ex-Peace Corps) quit their “safe” 9 to 5 jobs to pursue their dreams of entrepreneurship and live life on their own terms, full time. Hell ya, amigos.

They combined their expertise and passions for education and video to join forces and co-found Dragonfruit Media, an agency specializing in helping educators grow their audiences and brand on YouTube. Thanks to their elite backgrounds, expertise and client list (Mr. Beast, Ali Abdaal, Chris Williamson, YCombinator, Clickup, Gold House, Ali Abdaal, Ryan Deiss, David Perell, Linktree and more), plus referrals from happy clients, demand for their services took off.

This allowed them to quickly grow their agency to $50,000 per month and build a large, global team. However, despite what you may hear on your social feeds from the gurus and hypebeasts, more money and more hiring did not magically solve all their problems.

In fact, their fast growth created a whole new set of problems and a world of pain (affectionately known as the services rat race) that the first time agency cofounders weren’t prepared for.

H2 - Problem: {Describe Problem in Relatable Terms}

• One or two sentences on the problem they faced or goal they were trying to achieve.
• One or two sentences about the consequences of the problem.
• Explain their past failed attempts to solve the problem before this solution.
• Include a customer quote about their frustrations or struggles (from intake form or elsewhere)
• Specify the desired outcome / specific objective the subject wanted to achieve

Example: In order to keep up with the demand of new clients, Dragonfruit Media quickly assembled and built a full stack production team of remote contractors all over the world. While impressive, this quickly increased the complexity of their business and required more of Adrian and Michael’s time, instead of freeing it up.

They were forced to hire before they had systems in place for properly vetting, recruiting, onboarding and training new talent. This led to wasted time, wasted money and more than a few less than stellar hires who eventually had to be let go.

So while their topline revenue was steadily growing, so was churn, payroll and the overall complexity of their business. This meant they had to constantly be on the hunt for new clients to replace the ones that churned. And since their service was extremely high touch and custom, this meant that their sales cycles were long and revenue was inconsistent.

According to Michael, this was Dragonfruit’s number one challenge that inspired him to reach out for help:

“Sales have been super slow (we make extremely customized pitches) - we’re currently targeting an extremely narrow segment of potential clients.”

H2 - Solution: {Name of the Solution}

H3 - Why {Customer/Client Name} Chose {Your Brand Name}

• How they found you and what stood out about your solution.
• Concerns, hesitations, or objections they had before starting.
• How you overcame their objections and why they decided to pull the trigger.
• Integrate a contextual, natural call to action for the free upgrade

Example: Let’s back up a few years to share some context about how Michael and I originally connected.

Back in 2020 in peak COVID era when Michael was still working at Bain & Co, he reached out to me after I submitted a request to hire writers through a group Michael was involved with at the time.

He resonated with Different Hunger’s mission and philosophy, joined our community and we quickly became internet amigos.

As we got to know each other, it became clear that Michael and I shared a lot of the same values. Unlike me, he was insanely smart and talented when it came to both storytelling and video production. On more than one occasion, I suggested a few times that he should start his own firm leveraging his skillsets.

After a couple years, he finally made the jump and I was stoked to see him go all in on starting his business. A year or so later after him and Adrian saw traction quickly, he reached out about getting my help to help Dragonfruit grow in a simpler, more sustainable way.

I had a conversation or two with Michael and Adrian where I answered their questions, walked them through our process and showed them some success stories.

Shortly after, they decided to pull the trigger. Here’s why Michael said he ultimately chose Different Hunger and joined our Accelerator program:

I agree with your model of structured and standardized processes that can elevate an authentic brand vision (scales seamlessly) … Matt is the HOMIE!

H3 - Solution

• The name of the product, service, or strategy they used.
• Specific qualifiers that made this solution the right fit for their specific challenge.
• Integrate a contextual, natural call to action for the free upgrade as well as the paid upgrade.

Example: After speaking with Adrian and Michael in more detail about their situation, I knew they would be a perfect fit for the program for the following two reasons:

1. They were world class experts with a proven offer and track record: this makes ‘scaling’ easy.
2. They aligned with our brand’s mission, philosophy & values: this makes ‘collaborating’ easy.

Our Accelerator program was created to help world class founders and teams escape the rat race of trading time for money so they can achieve both predictable growth and time freedom.

Unlike our man Hormozi, who you’ll be hearing about later in this case study, we’re not into 14 hour workdays around here!

We’re all about time freedom which is why all our products and services, including the Accelerator, have been carefully crafted to deliver on that desired outcome.

This philosophy is why Dragonfruit joined forces with us. Now let’s get into the nuts and bolts of how we deliver on this promise.

H3 - Process

• Add a visual offer explainer / roadmap to visualize the process.
• Step-by-step breakdown of how the solution was implemented.
• Specify important events, iterations, or pivots that occurred during execution.
• Speak to the talent, team, or expertise used throughout the process
• Speak to any relevant technology, tools, or frameworks that played a role.
• Speak to the effort and financial resources required to fully implement the process.
• Reference any supporting, relevant content for the reader to dive deeper
• Integrate a contextual, natural call to action for the free upgrade

Example section of one step in the process:

Client Targeting Blueprint

Once Dragonfruit selected their niche, we had to develop their targeting blueprint (commonly referred to as customer avatar, client persona, target market, etc.) so that we were able to craft an offer that truly resonated with the target market.

A lot of people overcomplicate this step. When it comes to targeting, there’s only two questions that matter that you must answer in as much detail as possible:

1. What is their biggest problem?
2. What is their dream outcome?

That’s it. Seeing a pattern here? The rest, literally, are just details.

After you answer the above two questions, the details you want to define are the following as these will help you with the lead generation stage:

1. Metrics: How do they define success and failure?
2. Job Title: What do they call themselves on LinkedIn? Ie. CEO, Founder, Partner, etc.
3. Age: How old are they?
4. Location: Where do they live?
5. Income: How much money do they (or their company) make?
6. Seniority: What is their level of seniority? Executive, Director, Manager, etc.
7. Company Size: How many employees do they have?

Here was Dragonfruit’s targeting blueprint (get the targeting template plus more examples here):

After we defined their targeting, it was time to create their new productized offer.

H2 - Results & Outcomes

• Share the quantifiable ROI/results —at least three key metrics if possible.
• Share the qualitative ROI/results that highlight their transformation.
• Enhance storytelling with customer quotes—describe the benefits of the transformation.
• Any bonus or unexpected benefits they experienced.
• (NEW) Add visuals/screenshots from the case study subject (graphs, dashboards, or analytics if available).
• Speak to the long-term impact the client experienced.
• Add additional quotes, words of praise, or advice from the customer.
• Integrate a contextual, natural call to action for the free upgrade as well as the paid upgrade.

H2 - Conclusion & Next Steps

• Recap the case study in a similar way as the first section.
• Offer a free content upgrade related to the case study in order to capture and convert leads
• Offer a paid upgrade related to the case study in order to convert leads into customers/clients

📌 STEP 3: CONTENT REPURPOSING SYSTEM (Extract Maximum Marketing Value)

✅ Short-Form Video Clips (TikTok, Reels, YouTube Shorts)

🎬 Clips from Case Study

• Client success highlights
• Before/after transformations
• Biggest lessons learned

Required Assets:

• AI-powered captions (Descript, Kapwing)
• B-roll footage, branded motion graphics

✅ High-Engagement Infographics & Carousels

🖼 Visual Breakdown of Key Insights

• Infographic: 3-Step Framework
• Quote Cards: Powerful client testimonials
• Before/After Data Visuals

Platforms: Instagram, Twitter, LinkedIn, Pinterest

✅ Niche-Specific Outreach Emails (Cold & Warm Campaigns)

📩 Email Structure:1️⃣ Subject: How We Helped [Similar Client] Close $XXK in 90 Days2️⃣ Hook: Highlight pain points they relate to.3️⃣ Case Study Excerpt: Summarize transformation & include social proof.4️⃣ CTA: Book a call, watch a webinar, or download a resource.

✅ Newsletter & Blog Content

📰 Repurpose Case Study into:

• Long-form LinkedIn article
• Newsletter "How [Client] Achieved [Result]"
• Blog post with SEO keywords & internal linking

✅ Tutorials & Educational Content

🎓 Break Case Study into a "How-To" Guide

• YouTube Video: Step-by-step breakdown
• LinkedIn/Twitter Thread: Strategy insights

🚀 FINAL DELIVERABLE CHECKLIST

✅ Finalized Case Study Draft✅ Short-Form Video Clips (3-5)✅ Infographics & Quote Cards (3-5)✅ Cold Email Sequence (3-5 Emails)✅ Newsletter & Blog Post✅ Educational Breakdown (YouTube, LinkedIn, Twitter)

Value Bomb Outreach Sequence

VALUE BOMB OFFER (VBO) OUTREACH SEQUENCE

Message 1:

Hey (Prospect Name)!

I noticed several issues with your (insert channel/asset ie. website, FB page, FB ads, etc.) that are preventing {Company} from (relevant desired outcome you can provide ie. start generating more quality leads).

[IF YOU HAVE CASE STUDIES] We recently helped {insert relevant competitor} resolve the same issues and this helped them {insert specific desirable outcomes that you helped them achieve}.

[IF YOU DON’T HAVE CASE STUDIES] We specialize in helping {insert target market} resolve these same issues and this typically results in {insert specific desirable outcomes that you help the market achieve}.

Want me to send over the issues and suggestions to help you {solve problem} and {insert relevant desired outcome} ? Just let me know and I’ll send it over.

Message 2 (24 to 72 HOURS LATER):

(Prospect Name), I know you’re busy so here are the issues and optimizations:

• Issue — Solution
• Issue — Suggested solution
• Issue — Suggested solution
• Issue — Suggested solution

Hope this helps! Do you have the resources to implement these solutions or would you like some help?

PS. Here’s the {case study OR training} I mentioned before that shares how we helped {market} {solve issues} and {achieve desired results/outcomes}: {Insert URL}

Message 3 (24 to 72 HOURS LATER):

Hey {Prospect Name}, if/when you see this message and want to restart the conversation just hit reply or book a time on my calendar here: {INSERT URL}.

In the meantime, here’s some more resources to help {Company} {solve problem(s)} and {achieve outcomes}:

• {Insert case study OR training resource with short description}
• {Insert case study OR training resource with short description}
• {Insert valuable or trust building resource with short description}