How to Establish Premium, Blue Ocean Positioning & Develop Your Retainer Offers - Different Hunger

in today's training we are going to be covering a super exciting topic how to make the competition irrelevant and charge premium prices let's dive in so guys most boats sail in difficult waters so what you're looking at is what's called a red ocean if you're familiar with the terminology blue ocean strategy you're going to be familiar with

some of the terms that we're gonna be using this training if not no worries but what you're looking at is you're looking at a red ocean you're looking at something like upwork where you go and you look for a web designer and you find a hundred frickin thousand people just like each other and it's just a race

to the bottom it gets ugly it gets horrible and maybe you're flashing back to a few months ago a year ago whatever when you were talking to potential clients and they were just haggling on price right that's not where you want to be as a business owner you want to be sailing on crystal clear beautiful pristine waters

like you see right here you want to be you want to be sailing on a blue ocean where there is no competition and you are the only option in the eyes of your customer so here's what we're gonna cover in today's training so we're gonna share how you can become an authority in your niche and describe yourself

in a way that makes your prospects mouths water yes bold claim but we'll back it up you know that you know that all right next how to make the competition irrelevant so you can earn draw dropping lehigh margins because guys look you're not going to be able to charge those high margins on up work because there's a

hundred million other people just like you but when you implement this strategy you're going to be able to become the only option in the eyes of your customer and that is a beautiful beautiful place to be as we'll dive in next we're gonna share how you can practice package and price your services so that it sounds like

christmas has come early to your target clients all right and then lastly we're gonna help you define your blue ocean so that you can start charging at least twice as much as you are right now alright so guys let me show you what most agencies look like they look like this and and god damn it's ugly look

at that you know you're trying to sell every type of product in every type of service to every type of person that walks in your doors and guys that is a terrible place to be because there you have infinite competitors it's a red ocean there's no room for you to charge higher prices because there's a hundred other

million people just like you compare that to something like an apple of Prada Tesla you know these are luxury brands these are premium options in the market guys that is what you want to be as a business that is what you want your agency to look like okay you do not want to be thrift you do not

want to be a convenience store you don't want to be all-purpose because when you appeal to everyone you appeal to no one alright and the beauty of this is that when you execute this blue ocean strategy properly you don't have to educate your market about the value of the services that you provide because you have the invaluable

data which we call secret treasure so so what is your treasure secret treasure is the hopes fears and desires of your market and guys look there's no shortcut to unearthing this buried treasure you know you've got to dig a little bit deep you need to have one-on-one engagements with your target customers to deeply understand their psychology because

when you have that information you know what keeps them up at night okay and you can position your brand as a solution to those items okay so let me provide you with a real-life example of how this works okay so over here on the right we have two world renowned award-winning podcasters and thought leaders that's Jordan harbinger

of the art of charm and Lewis Howes of the school of greatness these guys reach millions of people weekly they have a multi multi-million dollar maybe a billion dollar business I'm not sure I check the numbers but you know what you think they want as business owners is not what they actually want and and what you think

they want is called fool's gold so what you think they want is they want to repurpose their content across multiple platforms right okay maybe they want more traffic right okay maybe they want to build their brim so without doing the hard work of finding that secret treasure these are the things that you're gonna think that your target

market once however when you start having those intimate conversations you find something very different so one of our students Matt Herndon who took our agency accelerator program he discovered after you know doing the the work of finding the secret treasure that his audience his target market wanted to scale one-on-one engagements with their brand without spending any extra

time nothing like that fool's gold that you see right there so here is how Matt Kernan was able to position himself to become a mouth-watering option in the eyes of these guys Korra growth specialist who's running a Content repurposing agency and guys let's see the results so here are messages from Matt Herndon sharing all of the incredible

people that he has meetings lined up with and also clients that he's signed this guy's this is within a few weeks okay Gerard Adams James all teacher John Lee Dumas Jordan Harbinger Lewis house guys this stuff is insane and this shows you what can happen when you execute this strategy properly next I'll show you another example super

super nish stairlift installation contractors okay so what do you think they want you think that they want digital marketing you think that they want AdWords and landing pages you think that they want leads however as our students found out what they actually want are red-hot high-quality stairlift leads and why is that because these guys had been burned

by other digital marketing agencies now we're just giving them shitty leave they're just giving them leads that we're not converting they're just poor low-quality leads so what these guys did John and Ian who are in our program they positioned themselves as the stair list acquisition experts running a stairlift acquisition agency and guys guess what within two months

of launching their business these guys are selling $2,200 retainers like candy and they're going to smash $10,000 in monthly recurring revenue every single month that's money that's coming in within two months of launching their business guys that those are just insane results but it shows you the beauty of what can happen when you execute this so here's

how to price and package your services you want to have three offerings that are the base of your offering Street bare minimum happy medium and maximum when consumers have too many options they're less likely to choose it's the paradox of choice by very Schwartz look it up google it research it holla at you boy all right next

most people will choose the happy medium some people will buy the most expensive just because and some people will be begging to work with you but only be able to afford the bare minimum so when you have this type of offering sweet it provides you with a few different options as far as who you can work with

all right and the thing is you know prices should hurt a little bit they should sting right you want your clients to be investing in you right you you want them to feel it a little bit but they should also be no-brainers given the value so retainers are the best way to do this they're the best fuel

for that speedboat and the reason for this is because you're able to deliver irreplaceable value on an ongoing basis so that if you were to be cut off you cut off an essential part of your clients business so you're irreplaceable guys this is the secret this is how you scale a massive agency and not only that but

retainers increase your lifetime value for your customers they minimize revenue fluctuation and they ensure that you're actually providing something that delivers value on a continual basis okay you're not just hopping around trying to sell customers on fool's gold because that's not what they want that's not what they need that's not what drives results okay so when you

offer these retainers as the core of your business you become irreplaceable so what's the key takeaway from today you need to be like Apple product and Tesla you do not want to ever be thrift convenience or all-purpose all right so here's your action item you're gonna download and complete the blue ocean niche definition worksheet Oh take you

about 15 minutes and then you're gonna get on the phone you're going to test your positioning you're gonna start making the competition ear relevant guys this stuff works you've seen it it's insane and it's a thing of beauty when it starts working all right so if you do want to schedule a 6-figure bottleneck diagnosis call to identify

exactly what's holding you back from ten k plus months hit the button below you're gonna find out exactly how to position yourself as a premium provider and demand top of the market rates as well as you're going to get clarity on what packages to provide to your target customers and again click the provided link to schedule your

bottleneck diagnosis if you're not looking to jump on a bottleneck diagnosis call no worries at all I will catch you in the next day of training for the 10k across Vermont challenge thank you guys for listening I'll catch you soon