The New Model of Lead Generation - Predictable Growth

all right so in this little training i want to share the new model and the old model of lead generation because one of the biggest parts of predictable growth is that we are leveraging the new model of lead generation so i want to break down exactly what that means and how you can implement it so first of

all i want you to think about lead generation as dating okay so a lot of people especially in b2b are very desperate when it comes to lead generation right so you know this is a little illustration of that right like you have a bunch of marketers a bunch of sales guys reaching out to prospects and they just

want to get right to it they just want to go on a first date and they want to get married right away right they want to jump from an introduction immediately into a sales call immediately into a purchase and so that's just not how it works and that's not how we want to do lead generation so instead

the new model is abundance right because this old model is very desperate right it's very all right i need i need this prospect to set up a call i need this prospect to close the deal and it's just a very desperate negative effect that it has on prospects instead you know we want prospects to know look we're

interested in working together but first let's get to know each other right like you need to provide enough information for the prospect to understand whether or not your solution actually makes sense right and so that is important so instead of being desperate we want to be abundant right because we're very good at lead generation and we have

plenty of prospects you know we don't need to rush um because if we rush then we might be getting a lot of low quality leads and that's not what we want so the first part of the new model is abundance not desperation all right so the next part here is boring versus playful personality okay and so again

you know this is a very typical message i came across your profile today would love to connect i know so we had a few mutual connections and it would be great to add you to my network that is just so boring it's been used so many times by so many people that the market is just they're just

it just fades into the noise right and so what we do is we take a very playful approach with a lot of personality and so this is one example from a campaign where we're sending a personalized starbucks cup um to prospects to just kind of break the ice start that conversation and here you can see boom love

the approach way to break through the noise right that's the kind of impact that we're having on prospects when we again take a playful personality approach versus just a straight boring approach right and so here's another example this guy was just saying i literally made a rant about how people accept on can and connect on linkedin i

might say i've never been asked to join as a badass and then had my own starbucks cup set nice touch reach out and keep in contact in future right so this is a brand new lead never even heard of us and he's already appreciative of our approach and our method uh compared to everybody else right so this

is how we stand out and cut through the noise all right so that's the second part of the new model is again taking a playful personality driven approach versus just a very boring approach all right the next one is instead of just sending very generic templated messages that again if if a prospect sees a message like this

on the left here they're just going to immediately ignore it right but again over here we're taking a very personal approach and prospects love it it cuts through the noise it's engaging it's different it's unique and it's great it's very effective and so that's the approach that we're taking and here's just another example of this right so

over here on the left very generic my name is ravi we're a team of ios android apps developers with six years experience uh do you need a great app reply if you need any help right just very boring very generic very spammy right it's all about it's all about me it's all about my company and what we

do it has nothing to do with you and so this is another approach that is great and a great example of being thoughtfully personal all right so this guy says hello matt my name is sean and i admire what you do at different hunger media and would love to get involved so as a 17 year old who

owns a digital agency i can bring the most value to your company through social media management i've helped grow manage accounts like these in the past and would love to do the same for different media not only will i manage your account but also direct mass traffic blah blah blah blah blah blah right so he started off

with a very personal approach which got my attention right and then he followed up with how his value proposition and how his solution can add value to what i'm already doing and he clearly showed that he spent more than just one second copying and pasting a message right and so that's the type of impact that again we

want to have on clients and that is a very critical part of the new model all right so just to recap when it comes to lead generation and the new model of lead generation we want to practice abundance not desperation second we want to incorporate a playful personality into our outreach we want to have fun with it

versus just very boring generic approach right so again instead of being generic and copy and pasting we want to be thoughtfully personal in a way that cuts through the noise and stands out from the competition and if we can implement those three things we are better off than 99.9 of the competition and so this is a very

critical part to understand when it comes to why predictable growth is leveraging what we call the new model of lead generation