8B · Direct Response NBO

HIFI PROTOTYPE · Section 8B · Tier 1live

Purpose: Render the 1:1 outreach message: desired outcome + methodology + risk reversal + expiring opportunity + social proof.

Inputs → Output

Sources

SPBIG-PAPI.direct_response_nbo

Reads

block_bblock_cblock_dblock_f

Writes

direct_response_nbo

Pipeline

Load anchors

SP loaded as system message (voice anchor, Rule 4). Task prompts: SP · BIG-PAPI.direct_response_nbo. Pull ≥3 reference IDs (Rule 2). Reads locked upstream: 24.

Generate

1:1 outreach message template (≤500 chars)

Enforce caps

≤500 chars.

QA gate

Section 25 auto-runs QA L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT → rewrite.

Render + ship

Sync to brand.assets. POC approves in portal → /api/brand-os/approve writes the asset → ships to domain.

Technical Reference

Generation contract (machine-executable)

section: "8B"
id: s08b-direct-response-nbo
state: HIFI_PROTOTYPE
tier: 1
sources: ["SP", "BIG-PAPI.direct_response_nbo"]
inputs:
    - block_b
    - block_c
    - block_d
    - block_f
output: "1:1 outreach message template (≤500 chars)"
caps:
    - ≤500 chars
cascades_from: [24]
cascades_to: []

Supabase sync map (from Part 10)

Section 8B ->
  brand.assets where type='direct_response_nbo'

SCHEMA NOTE: verify all jsonb paths + brand.assets type values against live Supabase before write. Flag missing columns in the PR; never create new columns without review.

Note

This is a HIFI artifact: its consumer is a real customer. It only renders content that already passed the LOFI gate upstream — it never invents facts. Source of truth: Master Template Part 3 + the Master Index. To change this page, edit content/docs/roadmap/_sections.json and re-run the compiler.