23 · Brand Voice Guide

LOFI BLUEPRINT · Section 23 · Tier 0locked

Purpose: Generate the brand's voice contract — every downstream section reads it as the voice anchor. If voice_corpus_url is missing, fall back to generic SP voice.

Inputs → Output

Sources

SPN3VG-REF

Reads

block_i.voice_corpus_urlblock_ablock_e

Writes

brand.config.brand_os.voice_guide_doc_id (text)

Pipeline

Load anchors

SP loaded as system message (voice anchor, Rule 4). Task prompts: SP · N3 · VG-REF. Pull ≥3 reference IDs (Rule 2).

Generate

Voice Guide Doc matching VG-REF: TLDR · Beliefs · Products · Symbols · Terms (Traditional→Branded) · Core Brand Voice (6 traits × Don't Say × Say This) · Tone & Style Guide · Voice By Platform

QA gate

Section 25 auto-runs QA L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT → rewrite.

Cascade

Locked output becomes read-only input to: 24, ALL. Names must stay identical across sections (cross-section consistency).

Technical Reference

Generation contract (machine-executable)

section: "23"
id: s23-voice-guide
state: LOFI_BLUEPRINT
tier: 0
sources: ["SP", "N3", "VG-REF"]
inputs:
    - block_i.voice_corpus_url
    - block_a
    - block_e
output: "Voice Guide Doc matching VG-REF: TLDR · Beliefs · Products · Symbols · Terms (Traditional→Branded) · Core Brand Voice (6 traits × Don't Say × Say This) · Tone & Style Guide · Voice By Platform"
cascades_from: []
cascades_to: [24, ALL]

Supabase sync map (from Part 10)

Section 23 ->
  brand.config.brand_os.voice_guide_doc_id (text)

SCHEMA NOTE: verify all jsonb paths + brand.assets type values against live Supabase before write. Flag missing columns in the PR; never create new columns without review.

Note

This is a LOFI artifact: its consumer is the next generation call, not a customer. Reviewed at the Doc/wizard LOFI gate before any HIFI section reads it. Source of truth: Master Template Part 3 + the Master Index. To change this page, edit content/docs/roadmap/_sections.json and re-run the compiler.