Intro to Facebook Ads

Hey everyone, Upwar Vepanda here and today we're going to talk about the introduction to Facebook advertising. And I mean, this is going to just change everything for you guys. So don't begin this module unless you've already gone through AOB and attracted and completed your new offer and have sold at least three customers with approved concepts. That's going to be the best way to really ramp this up.

So if you haven't done those things, go back and do those things before you begin here. Here's what we're going to cover this week. We're going to go over the funnel, how to get someone from being a stranger to actually paying you. We're going to go over chaos theory and what that means for your business and your Facebook ads. I'm going to tell you what the secrets

of the highest converting copy in the world is. And then we're going to go over front loading and how that's really useful for your business and what we're going to do here to do so. So we're going to begin with the funneling. And so this is the Facebook ads funnel that we show you how to implement. First people are going to see your ad in the market.

It's going to cause them pain. They're going to go ahead to a landing page and they're going to opt in by putting in their email to watch a video. In that video, we're going to show you how to go over the problem statement as well as explain how to fix it well enough for them to actually want to go ahead and schedule a call with you. Then

when they schedule a call, they're going to fill out a survey so you know that everybody's qualified and they're going to hop on a phone call with you and you can go through the script that we gave you last week to close them. Now the reason we do all of this is because we want you to have a machine where you can put in $1500 and you

can get a client out the door. And you know it can be less, it can be a little bit higher depending on your price. But this is the ultimate goal here. So let's go over chaos theory and what that means for your business. So chaos theory has a lot of different applications and a lot of different definitions. The one where what we're going to pull from it

here is even in a world of complete randomness, you'll see patterns. And even though the entire market will seem completely random, the more and more you do these sales calls and more and more you talk to clients, you're going to start seeing patterns amongst all of them and especially amongst your ideal clients, people that you actually want to work with. And now one of the things that

we don't subscribe to is the theory of randomness that you cannot predict what's actually going on. We truly believe that if you have enough variables, if you measure enough things, you will not only be able to predict what's going to happen, you'll be able to influence what happens. And that's really what puts you in a position of power in one where you can control your destiny. All

right, the secret to the highest converting copy in the world. So a lot of people think you sit down and you write out these things and in your brain or in copywriters brains or in these creative geniuses brains, there is something that exists. And that something gets other people to buy. And I'm here to tell you, yes, there's formulas to get people to buy, but nothing converts

higher than your customer's words. And that's why we had you record all those sales calls. That's why we're going to get you to go through some exercises here. And that's how I've been able to build businesses that grow really fast. It's not by relying on my own brain. It's by relying on the market. And so I'm going to continually push you guys back towards the market so

that way you can write better copy. All right, front loading. So the concept of front loading is to do a lot of the work up front so that way your machine can run without you having to put a lot of upkeep in it. Think of it like building an engine for your car. And so for front loading, I want you guys to be doing a couple of

different things. And if you do all the research now, then it'll be a lot easier to set these things up. And I mean, it used to take me 10 to 12 hours to write a really high converting ad. Once I started front loading, it went down more and more and more until now I can do it in a couple hours. And so for that, I want you

guys to go back and copy your original ideal customer avatar that you had made in the earlier modules and then create a 2.0 version. And you're going to recreate that 2.0 version with all the things that you've learned from all the sales calls that you've been on. Okay. Next, I want you to define your ideals. So not just your ideal client, but what do you believe in?

That matters a lot. I mean, it's a lot easier for us to sell now that we can tell people exactly who we'd like to work with, don't like to work with, who gets a lot better results, who doesn't. But it's also like, what do we believe, right? Once you have that, you're going to go into culture because once you believe that, it's a lot easier to attract

the right people, whether they're customers like for this section or employees and contractors like the other sections. Once you have that culture down, it's got to be your religion. You've got to be willing to die for it. You've got to be willing to go to war for it. Because life's not worth living if you're not around the right people. And building this giant advertising campaign, yes, will

make you a lot of money and grow your business and do all those things. But it's really going to put you around people that you enjoy spending time with for the rest of your life. And I think that's way more important than anything else, and anything else is a symptom having that in your life. Cool. So here's your action items. Go redo your avatar worksheet, and then

you're going to go complete the ideal customer worksheet. Cool, cool. I actually think that might be patterns amongst chaos worksheet, but I'm not sure. So whatever is below, redo your avatar worksheet, then go to the worksheets below. Thanks, guys. Let's go build your tribe. Let's go find exactly who you want to spend time with now. Cheers.