2 - Audiences, Angles, and Copywriting

Hey guys, the Porfapande here, and today we're going to go over audiences, angles, and copywriting. How to not only find the right people to put your product in front of, how to attract them towards your product, and how to actually write copy to get them there. Here's what we're going to cover. One, how to pick audiences, two, scientific virality for the vitality of your business, three, how

to create angles, four, how to convert viral posts into high converting ads, and this is something that not many people do, but it's been the linchpin of a lot of my success, and five, finding ads to structure your ads with. Cool. So let's begin. So one, how to pick audiences. So there's two worksheets below, well, there's one worksheet below with these two things in it. One is

we're going to go and survey your current clients and potential clients, so that way you can know exactly what they're reading, watching, etc., etc., and we're going to use that to pick audiences, and you can just go to the action right below to be able to find those things. All right, scientific virality for vitality of your business. So a lot of people think having things go viral,

which means grow on their own and results in a much cheaper ad, but a lot of people think that it's just completely random. And I'm here to tell you that you can actually follow the scientific process to make things more viral, okay? And I mean, the scientific process is something that we learned years ago in elementary school, but it's extremely powerful when put into practice. And I

want you to start using this in your everyday life. So first you're going to have a question. Will this go viral? My audience say they're agency owners like yourselves. My hypothesis is that you guys are working too much, right? And we test that hypothesis by putting it into our ad copy. Once that ad copy goes out, we analyze the results. Do we make some observations? Was it

true? Was it not true? Does it need more research? And then we repeat. Okay? Super easy. The reason we do this is because Mimesis is a concept that, you know, it's the reason I could grow companies to massive amounts of revenues. The reason I can get millions of downloads and impressions and interactions from people online. And Mimesis is extremely powerful. It's essentially why and how ideas duplicate

themselves. And if that doesn't make any sense, we can kind of go into it a little bit deeper. I don't want to go too deep, but I highly recommend you guys start googling this and looking this up. So I'm sure you have a friend or maybe you're the friend. When they say a word or a phrase, it gets stuck in the group. And everybody starts saying everybody

starts referring to it, et cetera, et cetera. Now this happens online too. People share, like comment, talk about certain things that stick. And people, you know, people sometimes call it the coolness factor. Sometimes people just call it catchy, whatever it may be. But things, ideas can grow on their own. And so we're going to be using this process to find those ideas that grow on their own.

And that's really what our ad strategy is going to be based on. All right, angles. You can attract different things with different types of, we'll call them spices for the sake of simplicity. So some people like salt, some people like pepper, some people like sugar, some people like mustard. You don't, I don't want you guys to guess. I want you guys to hypothesize, but I want you

guys to guess what works. I want you guys to test. And so, you know, go down to the angle process below in the action item section, and then it'll show you, you know, step by step how to start creating angles from the language that you guys already have. Cool. Below, you'll also have a picture process. So once you have the angle, how to actually get pictures together

for your ads to work really well. And if this seems too high level, like, please go through the processes, and then please ask as many questions as you can. As always, post in the Facebook group with your questions so other students and mentors can help. And if you can't get an answer from them fast enough, or for whatever reason, you're not fully satisfied, go to support at

differenthungry.com, send them an email, and, you know, we'll go back to within 48 to 72 hours helping you out. Now, this is the fun part, but we're going to start converting viral posts into high converting ads, okay? And here's the process. So below, you'll see something called post-viral, and it's a bunch of posts that have gone viral on LinkedIn or Facebook or Quora, and we're going to

take that, and we're going to use them to structure your ads, so that way you can have ads that grow on their own online. So one, you're going to go to it, read through it, find a template you like, don't worry about the subject matter, we're going to change that as we go, then you're going to go into your patterns amongst chaos worksheet, and you're going to

read through what your customers have already sent, and somewhere in there, you're going to see a theme. Now, if you guys don't know what themes are, I recommend you look up some humanities books or Google and find out what like human themes are, there's a lot of them, they're what stories are based off of, and that's what we're going to base your story that we're going to

write in this ad. So pick a theme from there. For example, a lot of agency owners feel like they're writing a roller coaster where the revenue goes up, and they're having fun, and the revenue starts going down, it's not that much fun, so we wrote an ad based on that. So themes can be really simple, they can just be metaphors, they can be analogies, themes can also

be, like I said, those humanities themes. So take a look, really think about it, this is the fun part. Next, you're going to take that viral template, and you're going to post it into a new document, and then you're going to follow it, and you're going to insert your own story in there. You're going to go into the patterns amongst chaos worksheet again, and take phrases from

those sales calls, and put it into your template. Cool. At the end of the template, you're going to add a transition to a call to action. So now that the story is done, you're going to say just like that, something else, watch this case study video, and we'll go through that case study video in the next video. Okay, then you're going to add a call to action,

like I said, then you're going to pick some photos just like we learned about in the last section, and then I want you guys to start creating a swipe file of headlines that you see online, anything that gets you to click, start copying and pasting that into a document, and then go pick a headline from that document, and reword it for your specific area. If none of

this makes sense, just go through the process, and we'll show you how to input all these things, like I said, front loading, all these things into your Facebook ads down the road. Cool. Cool. All right, finding ads to structure with. So there is a way for you to find out what your competitors are doing. Facebook now posts all their ads publicly. So go to their Facebook page,

whoever your competitor may be, and you know, if you guys don't remember, go to your two-hour market research and go pull it out of there. So you're going to go to the Facebook page, you're going to go on the left. There's a little section called info and ads. Look at what their ads are saying, how they're doing it, how they're called actions are, how they're all structured.

Copy that, don't, don't, don't plagiarize. But copy that, redo the structure, so you know, how it's laid out, you know, who they're going after, you can kind of get an idea from there, and then rewrite it entirely, run it through plagiarism checker. If you are unsure or don't really know what plagiarism is, like Google plagiarism checker, then you can copy, paste, and see how much you've actually

copied. Don't copy. It's one, like it's just lazy, like you're not really trying, and if you don't really try, your business is not going to do well. Two, it's illegal, so don't do it. Cool. Okay, so third step is once you go through that copy rating process, then you can start running your own ads. Cool. Well, here's your action item, guys. Go through that survey process and

the like review tool in that sheet, create at least four angles, so four different ways to go after people. Number four, create your viral ads. Number five, organize your pictures and edit them for Facebook. And then optionally go view your competitor's ads and tease them, tease out a structure from them. Cool. Cool. Guys, it's almost time to explode your revenue. Thanks for watching.