3 - The One Funnel

What's up, everybody? It's a Porva Ponder. And today we're gonna go over the one funnel that you'll need to blow your business up. So here's what we're gonna cover today. Number one, click funnels and swiping it. Number two, marketing automation and how that works. How to automate your marketing. Number three, how to record your VSL or video sales letter. The video that's gonna get you a lot

more customers and allow you to sell without having to pitch all the time. Number four, congruency a funnel. What that means and how it's gonna help you. Number five, playing nice with Facebook. All right, click funnels and swipe. So, click funnels is a software we recommend that is phenomenal. Basically, it used to take a lot of engineers and a lot of people to build out websites, click

funnels is like a drag and drop really easy to create a site and then also modify and edit and connect a bunch of pages. And so, what we've done is we've taken the landing page that we use ourselves and we've allowed you to copy it. So, there's a link below that you'll be able to just click on this and it'll open it up. I'm not sure if

you guys can see this, but you'll be able to use our exact funnel by just copying it over. Cool, once you copy that, we're gonna start sending ads to it, but I also recommend you create multiple funnels for areas where you're not sending ads. And we'll walk you through that. Marketing automation, how to use robots to grow your business. There's three main tools here. One is schedule

once. So, how people are gonna be able to schedule things with you. That's that software over there. Next is active campaign, how to send emails and follow up with people without having to follow up with them. And we actually have two automations here that you can just copy and you'll eventually reword, but you can just put it right into your tool over here and it will start

sending out those emails. Lastly, a Zapier, which is a tool to connect these to and just go to the action item below and you'll be able to get walked through all those things. This is really, really fun guys. This is definitely gonna change the game for you. Okay, you're VSL. So, below you're gonna see our script. I'd like you to just go ahead and just copy paste

that into a new document and fill it out. Our script is converting really, really well. We're getting a lot of customers with it. So, it's gonna work really, really well for you guys. This is probably one of the harder things you're gonna do. I remember how frustrated me and Matt were. Oh man, we had this awesome apartment overlooking all of Medellin. It was like 24, 22nd floor.

And we were just, it was like our first day of the apartment and we were just so upset and so frustrated. So, don't worry if you're there. We're here to help. As always, post in the group, ask questions on Q&A calls, send us an email to supportadifferenthumber.com. Once this is done though, you won't have to run around sell all the time. This will sell automatically for you.

If you are crazy frustrated, don't know what you're doing and just wanna pay someone to do it. We do have recommendations for writers. It takes a couple hits for anything to go well. So, don't expect it to just start working the first time. It's gonna take a little bit. Next, I recommend you upload once you're done recording the video and then after you do the script, et

cetera, I recommend you upload it to Wistia. And then every single time someone watches it, you can actually see over here what the dropoff rate is. And lastly, just iterate, iterate, iterate. Like our first couple did not work. I think it was only the fourth or fifth iteration that worked for us and we poured our heart and souls into it. So, you know, don't expect it to

work for the first time. Cool. All right, congruency of funnel. So, a lot of people lose trust because they just don't have the same thing on their ads as they do on their landing page, as they do on in their video, as they do in their sales calls, like as long as you remain congruent, like you're gonna have a lot of trust from people. If you don't,

and me and Matt used to skip corners because like we wouldn't wanna change a landing page word or change a video or change an ad and like, it just really messed our business up. So don't do that, just be really congruent. Go the extra mile if you have to. Playing nice with Facebook, this is super important. Facebook has built this awesome park and it's free and we

can all go there and hang out and meet people and make money and do whatever we want. Just don't step on the flowers. Like play nice with them. If you play nice with them, you'll get rewarded. So there's an action item below that's called playing nice with Facebook. It lays out all the different reasons, all the different things you need to be doing. As we get this

set up, we're gonna show you how to get 5,000 likes on your page that really, really changes the results, you know, the success of your ads. You're gonna have to have a privacy policy, you're gonna have to have a terms of service, you're gonna have to have a disclaimer on your site that it's not a property of Facebook and we'll show you, you know, in the action

item below how to do all those things. And yeah, so here's your action items for this video. Create your site and landing page by copying over the ClickFunnels thing. Modify it so that way it's your brand and your language. Put your holy grail statement in there as well. Next is install your marketing automation. Again, you can just copy that and modify it for your own business. Make

sure it doesn't say it's coming from Matt. Make sure it says it's coming from you. You know, all the little things, like I said, be congruent. Next, create your VSL, your video sales letter. So go look at that script. Modify it for yourself, record a video, put it in the group if you're feeling sure about it. Like we're here to help. Next, keep your funnel congruent, super

simple. Go through everything yourself, make sure you're not changing your words or story or offer or whatever is around it. I don't think you guys, you know, everyone that is in here has lots of integrity, but mistakes can be made. So I've got to make this really clear to you guys. Lastly, prime your Facebook for ads. Go through, play nicely with Facebook. Go through that entire section

too. Cool guys. It's time to start your engines. Cheers.