2 - Daily Money Rituals

Hey, everyone, a port of a pond out here and today we're going to go over your daily money rituals. Now, this isn't financial, this is about Facebook, but to me, that almost matters more than money because I know how to make money out of money. Does that make sense? So we're going to go over that today. So what we're going to cover in this video is how

to check your campaigns and remove the ones that aren't working so that way you become more efficient over time. And then we're going to talk about budget decisions and expansion decisions. So checking campaigns. So every day you're going to log in and you're going to check benchmark KPIs. And I just want you guys to keep in mind that downstream KPIs matter more. So clicks matter less than

how much cost you're going to call, that matters less than how much cost you're going to survey, that matters less than how much it costs to get a sale. And as long as you're under the KPI for the downstream thing, it doesn't matter if your clicks cost like 20 bucks, if your sales are only 1000 bucks, okay, just keep that in mind. I also want you, when

you guys go through this daily process in the morning, I want you to take notes on relevance score, what pictures are working, what pictures aren't working, what copies working, what copies not working, just keep your notes organized somewhere. And then I want you to go ahead and remove campaigns every four to seven days that are out of KPI. So in the morning, you're going to wake up,

you're going to log in to Facebook, you know, see something like this, you're going to open your little tab, you're going to go to the appropriate day. So we'll say February, and then we're going to say, okay, February 1st, and I recommend you creating a customized column that has the following, which is amount spent, impressions, reach, link clicks, cost per click, and that's cost per link click,

CTR on the link click through, the survey application, which is what I want the pixel to be for the hot stuff, the value video opt in, and then the cost for each, okay, actually, no, I misspoke. It's not going to be the hot stuff. It's going to be once it's on the success page. So every day you're going to come in and you're going to find out

how much did I spend this day, and you're going to log that. So for example, we spent 250 this day, we had about 6,300 impressions, and you're going to take all of these, and you're going to put it into this sheet over here, okay? Once you put it in this sheet, these averages will automatically populate, and then I want you to go, and then you can basically

calculate your CPM, CP6, et cetera, et cetera, all over here, okay? And I want you guys to make sure this sheet calculates it, I don't want, and I want you to calculate this sheet, I don't want you to necessarily use Facebook, because sometimes Facebook's metrics are a little bit off, so I'd like you to be able to do that. For relevance score, you're going to go ahead

and click here, and you're going to export table data, and that's how you're going to get your relevance score, you're just going to take an average of all that. As you won't see the relevance score in there, actually, now you're going to go to the ad set level to get the relevance score. Sometimes you won't see it in there because there isn't enough reach, but yeah, you're

just going to take an average of all the things in there. All right, so that's what you do every day. Every four to seven days, you're actually going to go into each ad set, and you're only going to turn things on and off at the ad set level, you're not going to go into the campaigns where the four picture differences are, okay? So you're going to go

to the ad set, and there's nothing here that I see. Here we go. So you're going to go to the ad set and say, okay, that's how much was spent, that's how many clicks we had, that's way over benchmark, if you see here, you want to cost per click of one to three, so that's not good, and this isn't something that we want to continue, so you

just go ahead and turn it off, and then you're going to take some notes on it and keep going. Let's see if we can get you guys a better one. Hmm. Let's see if we can do January. Okay, we'll say four days, right? All right, this one's much better. So you go into here, you see which campaigns are working, which campaigns aren't working. Looks like some of

these campaigns were deleted already, but I think you guys get the point. You're going to be able to turn them on and off. The more you turn off, the more likely the good ones are going to run. Don't expect the good ones to run forever. Every ad has a lifespan based on relevance score. So the higher relevance score, the better ads you can write, the more Facebook's

going to give that to people. The worse your relevance score, the worse your ads are, and people don't want to see those ads, and so Facebook's not going to put that out there. And there's two games we're playing here. One is we're writing really good copies for customers. Okay, so that gets them to convert, that gets them excited about your product, that gets them on the phone.

Two is we want to write an ad that people like and view enough, so Facebook pushes us out there. We're playing the algorithm game. People call it growth hacking in some places. That's really the bigger game. If you're doing the processes we laid out for you and putting all the things in your recorded calls into your Facebook ads, you're going to get good customers on the phone.

But if you're not playing the Facebook game, it's going to get more and more expensive over time. And so the way you win is you play the Facebook game. And so that's why I'm saying keep your notes really organized. If you can do that, then you're good. Every four to seven days, you're going to go through that process of looking at the campaigns and removing the ones

that aren't working. And they're not working if the largest KPIs are under KPI. And if you don't have metrics for those, then you go down stream to all the way down to cost per click. Cool. As always, if that doesn't make sense, ask questions, send an email to supportdifferenthungry.com, post in the Facebook group, ask on the Q&A, and we'll help you get all that sorted. All right.

Budget decisions. So ROAS, return on ad spend. What you're looking for is an aggregate return on ad spend over the month. Okay. So you put in a couple of thousand dollars, you get more out because you can sell more. And a lot of people don't expand when they don't see that. I recommend expanding if you have things under KPI. So if you're getting, you know, we'll go

back to the benchmarks. If you're getting 10 to 20 dollars, CPMs, go for it. If you're getting a 10 relevant scores, I recommend upping the budget. If you're getting one of the three cost per clicks, upping the budget. If you're again, again, as long as you're in KPI, I would recommend you keep increasing the budget. And, you know, it's going to be a function of your P

and L. It's going to be how much cash you have on hand, but it works really well. You're going to start getting to these people on the phone and it's going to, it's going to change your life. Definitely expect to cash a little bit. So always have, you know, like five to 10 grand in the bank to overcome that. And what you're really playing here is if

you can get a high relevant score and a really good call quality over the course of year, you're going to be profitable as hell. And I mean like three to five X returns, sometimes even 10 from Facebook ads. So really, really focus on those things, okay? Here's your action items, block off time on your calendar daily to review, especially for the first two to four weeks. I

want you reviewing and if you're not doing it and someone on your team is doing it, I want you making sure that it's getting done every day. So set an iOS reminder or whatever reminders you have to make sure it happens. Set expectations for yourself, expect yourself to lose money in the beginning. Expect yourself as long as you're in KPI, you're going to make money over time.

And again, set budget and expansion plans. So now that you have your testing budget from the last video, set your expansion budget moving forward, okay? And if you don't know what those mean, just go ahead as always ask questions. Cool guys. So steal yourself. This is really annoying. You're going to want to turn things off. I know I have in the past and it's messed me up

in the long term. Just weather the storm and you'll start killing it. Thanks.